Social networks have become quite firmly established in our lives. They allow you to exchange information, create interest groups, exchange links and news. There are networks for a wide audience, such as VKontakte. However, there are also networks for a narrower circle of users, for example, Yammer.
Social network Yammer was created four years ago. It now has about five million users. The main task of the platform is to help client firms in establishing internal and joint teamwork. One of the distinguishing features of Yammer is the ability to join groups on the fly. In general, Yammer is all about networking and networking. The adaptability of the social network for corporate users did not differ much in functionality from Twitter or Facebook. Yammer's customers include Deloitte, Supervalu, eBay, O2, Telefonica, 7-Eleven and Ford Motor Co.
Microsoft recently announced its acquisition of the social networking site Yammer. The deal will enable Microsoft to build social functionality into programs such as Office, Lync, SharePoint and other products. According to the press release, the purchase of Yammer cost Microsoft one billion two hundred million dollars.
As a result of the transaction, the social network should become part of the "office" division of the Microsoft Office Division, which is under the leadership of Kurt Delbene. The head of the startup will be David Sachs, who will launch Yammer in two thousand and eight.
According to analysts, the social network will expect a wave of deep integration with Microsoft programs such as Outlook, Office 365, Skype. This goal has been pursued by Yammer since 2000, when some of its functionality was built into SharePoint. The social network later acquired oneDrum, a software company that develops real-time collaboration software for PowerPoint, Word and Excel documents.
Forrester Research analyst Rob Koplowitz noted in an interview with the Detroit Free Press that Microsoft "has lagged behind in the social media space and is now in a very strong position, perhaps even leading, thanks to this deal."
