Promotion of goods and services on social networks does not happen chaotically. It is backed up by a clear strategy. Each brand has its own. However, the general stages of its construction can be distinguished.
Company concept
It is a business idea or plan. At this stage, you need to identify competitors, highlight your advantages and disadvantages against their background.
Goals and objectives
The correct setting of those speaks about the long-term nature of your project. Answer yourself to the questions: what do you want in a month and in a year. adequately assess the quality of your brand and its benefits. And you will find ways to achieve your business goals.
The target audience
Create a portrait of your audience. This will make your social media ads targeted (relevant target) and help reduce your financial costs. Divide your target audience into segments (group by "interests"). For example, your goods / services are equally useful for young people and retirees, students and housewives, etc. When creating ads, use "hooks" (triggers), ie. make an advantageous offer for each group.
Social media
Study which site has the most potential customers / buyers. Ideally, you should do a SWOT analysis to see how your competitors are interacting with customers on social media. And to what extent their audience matches yours.
Content plan
Here, indicate the exact time of the posts, their type and subject. To begin with, a plan can be drawn up a week / month in advance, taking into account the holidays and company events. Don't forget about promotions, Black Fridays and contests. This significantly increases the popularity of the account.
Interaction plan
Mutual PR strengthens the position of any brand. Therefore, think about your partners, prepare publications on general topics, negotiate barter, form unique offers.
Publications
Go to practice. Start implementing your content plan. To do this, you will need graphic programs for photo and video processing, as well as a light syllable and wit to create interesting text content.
Analysis
Has the mechanism been launched a month ago? It's time to generate statistics: count likes, reposts, comments. Don't forget about the number of subscribers and the reach.
Correction
After the analysis, it may be necessary to work on the errors. It implies changes in strategy (content building, rebranding).
Automation
Save your time! Upload posts to the SMM-planner, use automated analytics systems, study the advertising exchange and grouping systems for retargeting.
