Today there is a real SMM boom. It seems like any brand, beauty salon and fitness center can be found on social media. This trend has many supporters and opponents, who can be equally mistaken in the meaning and mechanisms of this marketing area. Let's look at common misconceptions.
Social media ads don't work well
And this is a myth, gentlemen. First, the revenues of Facebook (which is also the creator of Instagram) and other platforms are constantly increasing and today exceed hundreds of millions of dollars a year. And this is because people are tirelessly investing in promoting their brand, which only confirms the effectiveness of advertising on social networks.
Secondly, no one forces you to immediately start up advertising and pay for it. Millions of people visit social networks every day. Among them is your target audience. And thanks to SMM, your potential customers have the opportunity to learn more and more about your brand. First, you can analyze social platforms for the frequency of visits. When creating a business account, you need to make it clear to users who you are, what you offer, and why it is beneficial. And if you can get people interested, feel free to move on to spreading the information that targeted advertising is responsible for on Instagram.
Every business should use social media
Let's imagine there is such a company called Sarafan. You haven’t heard about it, you don’t know what it does, what it produces / sells. Nevertheless, she was able to attract millions of dollars in investment. Why do you think? It's that simple! Sarafan earns most of its revenue through government contracts. And social networks are not needed here at all. This is a different level of business development. He does not need a modern image and attraction of private clients / buyers, for which SMM is responsible. This is the type of company that does not generate income from the network. Although they may exist there, but for other purposes: to communicate with corporate clients and process their feedback / recommendations.
The more subscribers you have, the better
Alas, this is also a myth. But many companies are trying by any means to increase the subscription rate. Be that as it may, you should not focus on the quantity, but on the quality of your target audience. Of course, numbers, if they are statistics, affect the reputation of your account on the vastness of social networks. But only live users increase conversions. And only live users can become your customers / customers.
