Myths and stereotypes can become an obstacle for those who are looking for new methods of developing their business on social networks. Below are 4 common myths for those who want to start their own business on the Internet.
You can't sell serious goods through social media
Or, as many say, "social media is not a serious enough sales tool." This is the view of many long-term businessmen - those who shaped and promoted their own style before the era of social media. In fact, this is a myth, but how to deal with it and believe in the effectiveness of social networks?
- Study the statistics of sales of various goods;
- Use only rational approaches when analyzing social networks;
- Conduct a simple test campaign with a minimal budget;
- Track which popular organizations and brands are using social media to promote their products.
Today, literally everything is sold on social networks, from office supplies to real estate. These are being dealt with now, while someone else is doing this article, and will be doing it for many more years.
Social media advertising will be more expensive
Many people think that social media advertising doesn't pay off. In reality, here it is possible to get a target client for 5-10 rubles, which cannot be achieved using traditional advertising. However, many people think that it is expensive (of course, if there is nothing serious in social networks, then 5 kopecks is a big cost). Many are sure that social networks are not able to bring customers, so they use it to advertise their image.
How can this myth be dispelled? We need to go back to facts and figures. Several tens of millions of people “live” on social networks today, so the customization options and cost of any advertising campaign have no boundaries. In fact, advertising on social networks is not only an effective, but also an affordable way to promote a website.
Race for quantity
Very often, work with a social network is assessed by the number of people, reposts, likes and other external manifestations. This approach to work is a mistake, because the pursuit of large numbers will eventually give large numbers, then sales from this are no longer put.
The problem here is not even in social networks or in business, but in the wrongly set goals. Many deliberately set the goal of increasing subscribers in order to bypass their competitors in this matter. But, if the goal is to promote the site, you need to focus on attracting the target audience and increasing sales. Then the number of likes / subscribers will grow.
Subscribers need attention
There are many recommendations on the network where it is said that subscribers need to be “fed” with information at least 3-5 times a day. Otherwise, subscribers will simply forget about the existence of the group and leave it. This is true, but only partially.
You need to find your sweet spot and post "catchy" posts. If you have absolutely nothing to say, then it would be correct not to post anything. A couple of days of lull will not lead to massive unsubscriptions.
