Twitter is a microblogging service that has become very popular in a matter of years. As a result, many users appeared who began to use it for self-promotion or brand promotion. However, getting popular on Twitter is not easy.
Perhaps the most important thing in promoting a Twitter account is content, that is, content, your posts. Users will subscribe to you only if you give them really useful, interesting and necessary information. Therefore, immediately prepare yourself for the fact that you will have to analyze and write a lot.
Content
First, your information needs to be up to date if you run a standard user blog. If you are promoting a company or gathering interested users on a specific topic, then more attention should be paid to usefulness. For example, in a regular blog, you can write thoughts about events that have happened, and in a thematic blog, you can drop links to useful articles.
Second, content must be delivered systematically. That is, it should not be such that in one day you write 20 messages, and then literally forget about your account. If you do not have the opportunity to publish permanently, use the postponed posting service. They can be easily found on the Internet (mostly free).
Third, you shouldn't forget about communicating with users, especially if you have a personal blog. The interface of this social network has a special section where you can track all the posts dedicated to you. Answer user questions, leave comments, joke. All this helps to increase audience loyalty.
Fourth, add hashtags. They will allow other users to find posts on the same topic. Otherwise, your posts will be ignored for a long time.
Other factors
Be sure to design your page. If finances allow, then it is better to order a professional design. Otherwise, you can try to create something beautiful yourself. Thanks to the tips from the resource itself, it's pretty simple. There are also sites with ready-made templates, but it is better to avoid them so as not to repeat themselves with other users.
The main metrics on Twitter are followers and followers. The more readers you have in your account, the more popular it is considered. However, users rarely start reading those with few or no followers. Therefore, at the first stage, it is better to order a professional promotion, and only then promote the resource yourself.
You can find the necessary performers on freelance exchanges or specialized forums. However, it is better not to get carried away with this method of promotion, since its possibilities are very limited. It is better to develop your account naturally and after a while it will begin to gain popularity.
