Among Russian Internet users, the most popular auctions are Ebay.com, Taobao.com and Molotok.ru. Users give preference to certain auctions, taking into account such features as the quantity and variety of goods, the speed and cost of delivery, the interface for selecting and registering transactions.
The popularity of online auctions is due to several factors:
- the opportunity to buy goods, the variety of which is not limited by the assortment of the retail trade network;
- fairly low prices compared to the cost of similar goods in stores;
- the ability to purchase rare and exclusive goods;
- excitement and satisfaction from the conclusion of the transaction.
Among the registered users of online auctions, there are not only professional sellers, but also those for whom selling or buying goods on the Internet is analogous to going to a thrift store. Russian users prefer both foreign and domestic online auctions.
The advantage of working with foreign sites is a greater number of participants, and Russian auctions are attractive with a clear interface and low delivery costs due to the absence of customs costs.
The most popular foreign online auctions
The most popular platform for buying and selling goods on the Internet is Ebay.com. It is not only the first site of its kind in the world, but also has the largest audience by now. In many countries, including Russia, the company has representative websites, with the help of which you can read the descriptions of goods in translation.
Also, one of the oldest and most popular online auctions is the Amazon.com site, where purchases can be made both directly and through Russian intermediary sites. The site combines the properties of an auction and a classic online store.
Internet auctions specializing in the sale of Chinese goods are equally popular among Russians. The most popular Chinese auction site is Taobao.com, which allows you to purchase good quality goods at intra-Chinese prices.
Since the registration process on Taobao.com requires the number of one of the Chinese mobile operators, and the descriptions can only be read with the help of an online translator, a large number of intermediary sites have sprung up.
The most popular Russian online auctions
The leader of the Russian segment of Internet sales is the Molotok.ru auction. Although the number of registered users is significantly inferior to giants like Ebay, this site in most cases allows you to successfully find the right product at an affordable price, or to act as a seller yourself.
In addition to the leading auction, domestic users use the services of sites such as Meshok.ru, Astra24 and 24au.ru. Despite the lesser popularity, you can find quite exclusive lots on these sites.
