Contextual advertising, like any other advertisement, causes legitimate concerns in the user: is it worth clicking on it? Is there a virus waiting for me there? Or another online store? I'm just looking for recipes for frying in pans, so why am I offered to buy this pan? This article is intended to relieve users of some of the myths and fears and make them a little more pleasant to find them on the World Wide Web.
Instructions
Step 1
It is safe. Yes, the overwhelming majority of users believe that clicking on advertising links necessarily leads to a viral or phishing site. But this is not the case. Or rather, not quite so. Pay attention to the quality of contextual advertising. As a rule, webmasters running their own projects, sites for people, will not contact advertisers and dealers offering dubious services - they respect their visitors too much and maintain a high reputation of the site. In addition, advertisements from Google and Yandex are easy to recognize by symbols in the corner of an advertising banner or block, and these giants will not get involved with various scammers and virus carriers - again, it's a matter of reputation.
Step 2
This is useful. Context links are called context links because they are selected in accordance with the context. That is, roughly speaking, if the article is about diapers, then the advertising will be diapers, if about recording a DVD, then you will be advertised a new DVD player. In other words, by clicking on the link, you will receive new useful information. After all, the essence of the Internet lies precisely in hypertextuality, i.e. clicking on links.
Step 3
It is interesting. As a rule, if the advertiser does not spare money for advertising, then he will design his site so that the visitor is at least interested on it. Naturally, there are purely commercial sites and online stores, but, firstly, they can be seen a mile away (an experienced user can already identify "commerce" by the appearance of a banner or link), and secondly, no one will force you on the site nothing to buy. But you can get a lot of interesting information.
