Small online stores often face a situation where the business runs into a "ceiling": the growth of sales and traffic stops even despite serious investments in advertising and SEO-promotion. In this case, there is no need to increase advertising budgets, it is better to determine the cause of the drop in efficiency and find alternative sources of increasing the attractiveness and profitability of the brand.
Website technical optimization
The search for problems should start from the technical side of the site. Today Google and Yandex have strict requirements for the quality of sites, which include:
- optimization for different types of devices (smartphones, tablets, PCs);
- cross-browser compatibility;
- secure data transfer using the HTTPS protocol;
- content for people, not search engine robots;
- high speed of loading pages.
According to experts, when a site lacks shared hosting resources, it needs to be upgraded to higher tariffs, vps or a dedicated server. This will help to tune the optimal operation of the resource and increase the speed, and, therefore, the attractiveness for users.
Registration of your own brand and company
Another reason for limiting the growth of the project is that the business has not been legally confirmed. One of the elements of this aspect can be considered a second-level domain, such as ".com.ru". This is the most widespread domain of a commercial store in Russia; you don't even need to be an entrepreneur to register it.
Is there an alternative?
To ensure the development and growth of store efficiency, you need to involve all available marketing tools. In 2018, a good result is demonstrated by: thematic groups in social networks; launch of crowd marketing; own YouTube channel.
The face of the YouTube channel is usually the business owner or one of the team members. In any case, this is an unprepared specialist, whose skills need to be “pumped”.
Thus, in order to overcome the "ceiling" of store development, you need to constantly look for new mechanisms for effective sales growth, work on the quality of the site and develop brand awareness through video content. In this case, the success of the store will be guaranteed.
