Advertising is the main engine of successful trading for great companies. It is present everywhere! We see it on TV, on the street, in newspapers, and lately on almost every website. Thanks to advertising, webmasters provide themselves with a stable and almost uninterrupted income. This fact makes you think about creating your own website.
However, in order to really make money with advertising on your site, you need to create a good and visited project. And this is quite expensive. You will have to spend money on website creation, hosting, domain, promotion, optimization and filling with useful content. All these points are quite expensive, so not everyone risks creating an Internet project for themselves in the hope that it will someday pay off.
However, if a person took a risk and did not burn out, then everything can work out for him! If the site begins to appear in the top search engine results, acquires regular visitors and has good ratings, then it is quite possible to return your investment in the project with the help of advertising.
There are several types of advertising for the site:
1. Banner advertising
This advertisement is presented in the form of intrusive banners that blink on the site and with all their bright appearance entice to click on themselves. However, banner advertising is still good in that it is not paid for clicks on ads, but simply for their impressions. That is, the main thing is that the visitor sees the advertisement. Banner ads are quite lucrative, but due to the fact that they load the site and make it difficult for visitors to focus on the main information, search engines treat sites with such ads badly. Sites with huge and intrusive banners very rarely appear in the top of search engine results.
2. Teaser ads
They are a text ad accompanied by a provocative picture. Such ads are good because visitors often click on them, thereby bringing you profit. However, due to the fact that all teasers carry elements of "yellow information", search engines are not enthusiastic about sites with the presence of these ads.
3. Contextual advertising
This is the most common advertisement among webmasters. It is a simple text ad, sometimes accompanied by a picture. At first glance, it may seem that no one will click on the advertisement and it will not bring money, but this is a delusion! The beauty of the context is that all ads are selected individually for each visitor, that is, if yours is interested in phones, then ads related to this topic will be displayed in the ad unit. It is worth noting that with proper advertising placement, you can very effectively monetize your site.
