It is difficult to start a business without start-up capital. However, with the proper ingenuity, patience and creativity, you can make money without investment. For example, start promoting your own site, and then sell ads on it.
If you want to create your own website, you should start with an idea. Of course, it is most interesting to collect information and write about what is close and familiar to you. Having decided on the content, you need to think over the form. After all, all this will have a fateful effect on attendance, and, consequently, on your profits.
However, remember that the Internet is already full of a wide variety of sites, so if your idea is not unique, you should have your own "chip". So your site will become recognizable and will interest the maximum number of readers.
Recommend your site as a quality resource. Be an expert in your field. Choose information carefully for your content. Take care of an attractive picture: in our time of abundance of information, it is impossible without catchy attention. Do not forget about your "trick", features, differences from others. Find something that no one else has talked about.
And, of course, take care of advertising, because it is the engine of progress. Even the best site will get lost in the global Internet abundance, so you need to make a big statement about yourself. Find communities that are in tune with the theme of your site, and tell about your site there: car forums - if your site is about cars, women's communities, if you touch on topics close to women, etc.
Don't forget about social media. Perhaps now this is the most effective way to promote. Create pages dedicated to your site "VKontakte", "Facebook", "Twitter" and other social networks. Write there short announcements of what you post on the site, arrange contests, start conversations with readers. Invite friends and friends of friends to the groups. And again advertise your resource in like-minded communities.
And so, when you get a large number of visitors, you can try to sell ads on your site. Study the traffic of competing sites, find out their advertising prices - it would be wise for you to ask for a little less in order to seem more tempting advertisers.
Prepare statistical data about your site: how many views and unique visitors are on your site per day, week, month. Think about what kind of advertising you will place on your site: banner images or advertising articles. Consider the price for each option.
Then send offers by email to potential advertisers. Of course, it would be logical to choose those companies that are consonant with the theme of your site. If you're writing about music, it's wise to offer ads to concert venues and record stores, and if you're writing about animals, it's wise to offer ads to veterinary clinics and pet stores. The most convenient way to create universal sites. Covering many topics - then the circle of advertisers will expand significantly. For example, "women's" sites can advertise cafes, beauty salons, and fashion stores.
It will be more effective to call advertisers (each company has an advertising and marketing department) and communicate in person. Then you have a better chance of engaging customers by using charm and persuasive power. If you have received consent, feel free to send an email with details.
There is only one risk here, but it is quite significant: it is very difficult to win the trust of advertisers. As a rule, they already have permanent partners, with whom it is very difficult to compete. But risk is a noble cause, especially considering that financially you have nothing to lose.