As you know, search engines still actively use external links to build the ranking of each site. Therefore, almost every webmaster cares about link building. Only those who do not do this important work, who either do not care about the growing popularity of their site, or just beginners who do not understand how site promotion is performed and how important this work is. But the only problem is that getting external links is not that easy.
There is a special understanding of search robots about assessing the popularity of resources. It is believed that the more resources link to a particular site, the more authoritative it is. Of course, this is somewhat logical, but there are also some problems with this formula for calculating popularity. Nevertheless, it is necessary to work according to these rules, if it is necessary to provide the site with popularity that is so important for the development of the project.
As you know, natural links are considered to be of the highest quality. These are the ones that appear naturally, that is, when users themselves start linking to the site. But if no one knows about the site, then who will link to it? And here a problem arises - search engine promotion is relevant only for those projects that people already know about.
But for the search engine to consider the site popular, you can increase the number of links on the Internet. True, for this there are many different ways, both more or less available, and not so much. For example, ideally it would be nice to get links from popular resources such as popular media web publications. This alone remains a dream for many. You can also simply purchase these links on various sites for money, but sometimes the cost of placing a link can reach hundreds of thousands of rubles.
There are also more affordable ways to get backlinks. One of these is a directory run. This is where you need to find white directories of sites that search engines are good at. This is a rather painstaking job. In addition, although there are a lot of free directories, quite a few of them have certain restrictions on accepting sites. Having compiled a list of the available catalogs, you can proceed to registration, which is free. If the directory requires placing a backlink on the site, then it is better not to use it. The fact is that by overfilling your own site with such links, you can seriously harm the resource and fall under the filters, which is highly undesirable.
All kinds of people on the Internet are running through catalogs. You can also find free access to catalog databases. However, many of these directories have simply ceased to exist and will have to manually search for new directories. If there is the possibility of a high-quality run through catalogs at a low price, then this is a more profitable solution than to independently search for catalogs, because this requires quite a lot of time.
What do links from directories give? Well, first of all, you can significantly increase your site's indexing speed by getting inbound links. It is also an easy way to increase the TIC, although it will not be possible to raise it significantly, because today catalog runs have in fact lost their former relevance. It should also be borne in mind that directories die pretty quickly and links from them also cease to work. But to start collecting the reference mass, you can also use the catalog run. It is also useful for diluting the link mass.
