Keywords are the basis of online promotion. The efficiency and effectiveness of all activities depends on the quality of their selection. A group of keywords for promotion is called a semantic core.
Instructions
Step 1
Keywords (keywords) are the queries that users set in search engines. For example, “where to order pizza in Syzran”. Then they are presented with a series of pages, from which they choose one. If the text, design, price and delivery conditions suit them, the order is carried out. Thus, the company receives customers, and people - the satisfaction of their needs.
Step 2
However, there are a lot of sites offering pizza in Syzran, and there are only 10 links on the first page, not counting advertising. How do search engines prioritize? It all depends on internal and external factors. Internal ones include the age of the site, the optimization of the text, the speed of work, the ease of reading (the presence of titles, lists, videos, pictures, and so on). External - the number of thematic links and behavioral factors.
Step 3
The more competition in the field, the longer, more difficult and more expensive the promotion goes. If you can promote yourself in informational topics without a budget, then commercial niches are already tightly occupied. Therefore, if you are going to promote a resource for the sale of goods or the provision of services, then it is better to turn to professionals who will do everything as efficiently as possible.
Step 4
An important stage in the promotion process is the correct selection of keywords and the compilation of a semantic core. At the same time, attention is drawn to two indicators: frequency and competitiveness. Let's say the request "pizza" has a very high frequency and competitiveness. For the keyword "buy pizza" these indicators are noticeably lower, and so on. However, a decrease in frequency does not always mean a decrease in competition.
Step 5
In addition to the general, there is a morphological and precise frequency. To find them, use the quotation mark and exclamation mark operators, respectively. For example, if you enter the total frequency of the word "pizza", statistics will return results for all the keys that contain it: "how to cook pizza the right way", "how much does pizza cost in America", etc. Morphological frequency is the modified master key. In this case: "pizza", "pizza", "pizza". The exact particularity is the number of impressions exclusively for this request.
Step 6
After selecting all the necessary keywords, the grouping process begins. Similar keywords are combined to promote on the same page. For example, the queries “buy pizza in Syzran” and “order pizza in Syzran” can be safely promoted together, since they have the same meaning. The more keys there are on one page, the more content it should contain.
