For quite a long time it was believed that it was impossible to sell clothes on the Internet. After all, you cannot try it on through the monitor. But those who nevertheless decided to open such a business did not lose: if the client is given the opportunity to return the thing, he will be ready to take the risk. Children's clothing sells especially well on the Internet.
Instructions
Step 1
Start opening an online store by assessing your start-up capital. If you can afford to develop an individual website design, then contact the appropriate agency offering the opening of a turnkey online store. There are many advantages to such a choice: usually the original is valued more by buyers, it is considered as a higher level of service quality. The consumer will have more confidence in a store with a quality design. A very important point is functionality and ease of use. So, if you're looking for a high-end audience, it's best to spend your money on a custom project.
Step 2
If your potential investment is small, you can contact one of the online store systems that sell server space, script (program code) and website design at low prices. You will pay very little money, but you will immediately see that your online store is set to a template. However, saving on the project, you can invest more in advertising and promotion of the store, increase the assortment, and provide consumers with discounts. If your products are unique and of high quality, then they will be in demand even when located on a standard engine.
Step 3
When the general picture of the site of your online store is ready, you need to customize the engine for yourself. If you ordered it based on a template, the parameters must be adjusted to the needs of your store. You can define the size of the demo and full product images, the number of characters in the description, set up registration and the ability to leave comments, adjust the cart functions. You can also slightly modify the template: change the colors of tables and buttons, font size, add or remove some elements. You should also define the number of sections and give them titles.
Step 4
The next step is filling the store with information. You can do it yourself, or you can hire people who come up with inexpensive descriptions for goods, add articles and advice to buyers, write warranty and delivery conditions, and a page of frequently asked questions. Take the images for the units either from the official website of the brand, or take a photo of the product yourself.
Step 5
The profitability of your store will depend not only on the assortment, but also on the speed of updating information, the speed of your reaction to orders and the speed of delivery of the goods. If there are a lot of clothes in the catalogs on the site that are no longer on sale, buyers may be annoyed. If you only call back a customer after a day or half a day, he will most likely find the product elsewhere.
