At the dawn of the formation of the Russian Internet, when computers were used only by specialists, sites served mostly two purposes: to improve the skills of their creators and fill their leisure time. Today it is difficult to find a person who does not have a technology connected to the global network, and therefore there are a great many areas of application for sites.
Common place
The word site is translated from English as "place". It denotes information about a company or a person collected in one place on the Internet. Information can be in the form of texts, audio and video recordings, images, databases, etc. Everything that fills the site is content, content. Some resources inform their visitors about important events in the world, others advertise products, and others allow people to communicate with each other.
A personal site is created most often in the following cases: when you want to convey your views to a wide range of people, or when there is a desire to make money. Firms create websites, pursuing, in addition to the first two goals, also a third: increasing their prestige. There are also resources created primarily to ensure the possibility of communication between people - social networks, forums and image boards. There are also entertainment and news information portals. Most often, site creators pursue not one, but several goals from the listed ones.
Popularization of views, ideas and products
There are a great many Internet users, each of them can almost instantly make a "virtual" trip to any page and get acquainted with its contents. This makes the Internet in general and websites in particular convenient tools for promoting anything from the benefits of a particular brand of goods to philosophical or religious teachings. The content and design of the resource are selected to create a positive or negative image of anything related to the promoted topic. Such sites, as a rule, accumulate around them people interested in the topic of discussion.
Earnings
It is thanks to the property of the site to advertise something that its creator can receive direct or indirect profit. In the first case, the owner of the resource, for example, rents out space on it to everyone who wants to advertise, receiving money from this. In the second case, advertising the site owner's own products increases sales, thus increasing his income. Some people create sites for illegal purposes, for example, for a fraudulent scheme, thanks to which you can get rich at the expense of overly gullible visitors.
Prestige and image
In this case, the sites advertise not so much goods and services as the owners themselves, demonstrating their success and importance to the whole world. Firms or people create their positive (and sometimes not so) image in the eyes of visitors to the resource. The rest of the promotion technique is similar to the option with the popularization of views and ideas.
Forums and chats, social networks
This type of sites differs from the previous ones in that the content is created for the most part by the visitors themselves, who communicate on topics of interest to them. The creators provide only the usability of the resource and the internal order of the discussion. On such sites, people get to know each other and make friends, exchange information, in other words, satisfy their social needs.
Internet television, news feeds, browser games
Such sites can be used as tools for propaganda and making money, but their main purpose is to convey news, information to people, as well as to entertain them, to take their free time. In terms of attendance, these sites successfully compete with other types of sites, including social networks.
