To optimize a web page, it is necessary to carry out a series of events called SEO (search engine optimization, which translates as "optimization for search engine queries"). SEO events can be external and internal.
External SEO activities include efforts to increase the natural link mass, that is, the number of external hyperlinks to a page; internal - to optimize pages so that they are correctly indexed by search engines. The overall goal of all these activities is to ensure that the site appears in the first lines of search results for targeted queries. Use both internal and external optimization to achieve the greatest effect.
Use in the texts placed on your page as many keywords as possible related to your topic. Go to the word and phrase man page and see what similar popular searches exist. Use the most popular words and phrases in your text in different forms. However, do not overload the text with repetitions, this will reduce its quality.
Make sure that search engines find your page and low-frequency queries. A low-frequency query is a long phrase or a whole sentence that a person enters into a search bar in order to find the answer to a specific question (for example, "reviews of film critics about a new film by Tim Burton"). The statistics for such requests are lower, but they are asked much more than the general ones, and the percentage of visitors who follow them to the site is higher.
For internal optimization, use special plugins developed for the "engines", with the help of which the vast majority of sites are created today. Add tags, they "tell" the search engines the necessary information about your page and help to increase the position of your site for the keywords you need.