In order for the user to see the site, he must find it with a search engine. The most popular system for finding sites on the Russian Internet is "Yandex". That is why it is important to ensure that the site for the key query is in the top of this search engine. To do this, optimize your site specifically for Yandex.
It is necessary
Availability of the Internet, knowledge about search engine optimization of sites
Instructions
Step 1
The first thing Yandex pays attention to is the amount of content on the site. That is, there should be as much information on the site as possible, and it should be unique. The search algorithms of the system very clearly filter out non-original text, even if it is passed through synonymizers. The same is with the so-called delusional text, which is a disjointed text with a high occurrence of keywords. Therefore, use copy-paste only as a last resort, and do not insert nonsense into the site at all.
Step 2
Fill your site with texts with a keyword density of about 5%, and average pages in terms of volume. At the same time, pay attention to navigation and text structuring - Yandex loves good and user-friendly sites. Install meta tags, they are still held in high esteem by Yandex.
Step 3
Maximize the number of external links to the pages of your resource. Yandex determines a weighted citation index (VIC) to determine the popularity of a site. Place links on thematic sites, since Yandex has learned very well to determine the theme of the site. In this case, they will have the maximum effect.
Step 4
Do not give up optimizing for Yandex if you don't get the result right away. The older the resource, the more trust Yandex. If you continue to use the tools available for search engine optimization, the site will sooner or later go to the top.
Step 5
In order not to fall under the Yandex filters, do not allow doorway construction on the site. That is, the site should not have automatically generated content with a high density of keywords. Yandex in the end will also calculate cloaking when the information given to the search engine does not match what is located on the site. And also redirects - pages whose sole purpose is to redirect the user to another resource.
