Correct search engine optimization is the first desire of any webmaster who, to achieve a result, can stay up at night and work day and night. Any resource on the Internet can be easily and simply found using search engines, but getting your site to the first lines of search queries is not a matter of one day.
It is necessary
- - own website;
- - Internet browser.
Instructions
Step 1
An important criterion when promoting your website is the availability of content (content), in other words, this is the information that will be on its pages. Correct construction of the texts present on the site and keywords will allow you to rise in the search results. For example, you have opened a website whose topic touches upon the issues of construction and real estate. If there are duplicate keywords in the site texts, the web resource automatically gains relevance.
Step 2
But you should not get carried away with keywords too much, keyword saturation can lead your site to fall under the search engine filter. The most famous case is the "You are spam" filter of the domestic search engine Yandex. The optimizers of this resource believe that the excessive use of the keyword indicates that you want to impose any offers on someone (advertising or PR).
Step 3
If your site is informative, it will be a big plus. The more useful information your site contains, the more users you will attract, therefore, search robots will notice the level of development of your site.
Step 4
Pay your attention to how the search robot sees your site: it can only view text information, that is, any flash objects will be skipped, as well as many design elements.
Step 5
For the site being created, it is necessary to set the name, the history of the site's appearance, in some cases, you should tell in a nutshell about the author of the site and the goal to which he aspires.
Step 6
A large amount of useful information will lead to the fact that some sites will link to your site absolutely free of charge as a source of read materials, which will lead to an increase in positions in search engines.
Step 7
Do not dismiss the detailed story on the pages of your site about the performance of any kind of services by the specialists of your company. This will generate more interest and, consequently, the number of orders will increase. This is already a kind of advertisement.
Step 8
After performing page optimization, do not forget to add keywords to the images that will be on your site. Search engines have the option to view images that are sorted only by the name you gave them.
