In August 2012, Google announced that it would fight pirated content. To do this, she will change the policy for displaying search results. These changes have already been made to the service software.
The number of complaints to Google related to theft of content is constantly growing. In addition, several British artists have accused the company of promoting piracy. Finally, the search engine decided to take concrete measures and punish unscrupulous resource administrators who post illegal content.
Until now, the position of the site in the search results depended on many parameters, now among them the authorship of the material will become one of the most important. Sites that own the copyright for the requested information will be at the top positions in the search. It is assumed that this will be a strong blow to pirate sites.
According to the vice president of development at Google Amit Singal, the search engine will now take into account the number of requests to remove content from copyright holders when ranking results. The more complaints received by the resource, the lower it is in the search results.
However, even if there are a large number of complaints about the site, it will not be completely removed from the search, because only a court can rule on copyright infringement. If the site administrator can prove that the charges of piracy are groundless, the position of his resource in the search results will be restored.
The company hopes that the introduction of a new search algorithm will help users better navigate the web and find sites with high-quality reliable information faster. And this, in turn, should inspire site administrators to create their unique content more conscientiously.
It is possible that such measures will be just the beginning in Google's fight against piracy, and in the future, resources in illegal content will be completely removed from search.
Probably, as a result of innovations, sites with free movies and music will appear at the bottom of the search results. Skeptics say that if a user wants to find something, he will still find it, although he will now have to spend more time on it.
