As you know, to promote any project, you need to constantly work with the audience. Someone relies on social networks, someone on search engines, and businesses are actively using online advertising. But using all these methods, the main idea still remains the constant and persistent publication of content in order to attract attention. If one publication or ad is able to attract a dozen visitors, then based on this, you can calculate the required number of publications to achieve the desired level of site traffic. Usually there are hundreds of articles and thousands of paid ads and links.
But is it possible to create such content that can attract not a dozen or even a hundred visitors to the site, but as many as thousands? If you look at the popular YouTube video hosting, you will see videos that are capable of gaining millions of views per month, and without using any advertising techniques. Such videos are viral content. If you use such content to promote your project, you can quickly get audience recognition with minimal investment.
The beauty of viral content is that a video or post on the Internet spreads like word of mouth. That is, people themselves tell about the content to their friends and acquaintances, attracting the audience. The popularity is growing very quickly, which is very attractive for most businessmen and webmasters. There is no need to spend money on advertising, no need to persistently buy links or blog posts, no need to order contextual advertising. All you need to do is place the right content in the right place.
And this is where the main problem lies. The fact is that it is extremely difficult to create such content. Usually, even those people who create viral content do not always manage to achieve such amazing results. It's not enough to just create the content you want, but you also need to present it correctly.
A storm of emotions can be caused by such content that compromises someone famous, challenges the accepted foundations or personally to someone, maybe it's just something unusual, something that no one has ever done. It is extremely difficult to obtain such information and therefore it is not so easy to make viral content. In addition, if this is not done correctly, then you can face extremely strong and unwanted criticism.
However, sometimes even criticism allows you to unwind. The purpose of viral content is to grab attention and provoke active discussion in society. If criticism is also appropriate, then you can not be careful and challenge society. The main thing is to have a reaction.