With the help of targeting, a person is able not only to mindlessly “spin” ads on all broadcasts, but to show them only to a potential audience. What is targeting and how do I use it?
Features and types of targeting
Targeting is a method of posts targeting a specific audience by interests, place of residence or some other indicator. Targeting helps improve the quality of your ad campaign.
Types of targeting
- Geographic or geo targeting. This is the display of advertisements to citizens of a certain locality, region, region. For example, you need to promote the car dealership in Chekhov. If geographic targeting is set up correctly, ads will be shown only to residents of Chekhov.
- Socio-demographic. Here ads are shown to people of a certain age, marital status, gender, etc. For example, advertisements about children's products are suitable for women aged 25 and over.
- Contextual. With this targeting, ads will be shown according to interests. Here, too, everything is simple - if a person is interested in fishing rods, he will not be shown ads with women's handbags. The context is precisely for a person to be shown an advertisement for those products in which he is potentially interested and will follow the link.
- Behavioral. The ad units and their content are based on the user's search queries. He wants to buy an apartment in Moscow, enters a request, and then sees ads for sale on many other sites. This even applies to those resources that have nothing to do with real estate.
While targeted advertising may seem simple enough, preparation and analysis are essential for any type of ad to work properly. At a minimum, it is important to identify the target audience.
Community and group targeting
Publicity advertising, or seeding, is the acquisition of placement of advertising posts in popular groups and communities. You can also buy reposts. When buying posts, the main goal is to attract customers to the site, and when buying reposts, the main goal is to attract people to a site group on a social network. The more expensive the community, which will advertise the site / group, the more expensive the post / repost will be.
To attract an audience it is important:
- use viral content;
- place links in posts where they will be clearly visible (first 2-3 lines);
- create in advertising a call to the user to perform certain actions;
- create polls;
- manipulate and create associative series;
- run contests.
With the right approach and well-developed targeting, you can get over 5-10 thousand conversions from one post.
For high-quality promotion, you need to invest personal funds, because free or budget advertising will not be able to raise the popularity of a starting business to the desired level.
