Internet polls are one of the methods of getting closer to customers, it allows you to find out the preferences of users who visit a particular site, their opinions about the events taking place in the world, and much more. Surveys are needed in order not to act at random, but to satisfy as much as possible the needs and expectations of potential customers.
Necessary
- - the target audience;
- - the purpose and methods of the survey;
- - questionnaire;
- - site for posting the questionnaire.
Instructions
Step 1
In order to conduct a pig on the Internet, it is necessary to determine the purpose of the study. For example, you want to bring a new product to the market or modify an existing one in such a way that it attracts more users. In accordance with the purpose of the survey, its target audience is selected, that is, the group of people that you will be interviewing.
Step 2
Next, you should choose a research method. They can be quantitative or qualitative. The first will give you only statistical information in digital data, thanks to the second it will be possible to get more detailed answers, but it will be more difficult to subject them to statistical processing.
Step 3
Now you can start creating your questionnaire. It should not be overloaded: it is better to make no more than 10-15 questions, you should not abuse complex and difficult-to-perceive questions, you should not ask about things that are deeply personal.
To write the program code of the survey, it is best to involve a competent programmer, few people will be able to cope with this on their own.
Step 4
The questionnaire can be placed on your website, blog, forum. You can use third-party sites that your target audience visits most often.
Step 5
Subsequently, the results obtained must be processed. To do this, you can use the statistical formulas built into the spreadsheet editors, or specialized programs such as SPSS.
