The phrase "unique articles" is familiar to every copywriter, webmaster and website promotion specialist. Texts are considered unique if they are unique in their copy, not published on other Internet resources. So why is uniqueness so important?
The value of unique articles for the site
The higher the uniqueness of the article, the more chances the site has to get into the top of the results of the leading search engines. This is essential for website promotion. Unique texts are necessary so that as many Internet users as possible can learn about you. In order for a search engine to rate you, you need it to consider the material posted on your pages as original, assigning the status of the primary source.
Unique articles copied for their placement on other sites are highly likely to fall under the filters of search engines, and possibly even in a categorical ban.
Even if later your text is copied and posted on their sites by other users, your resource in the index will still be much higher than those who copied your material. And another case is possible: these “others” will end up in the “black index” of search engines for plagiarism, which turns into a loss of chances for issuance at the request of Internet users.
In addition, it is important to fill the site with high-quality articles, since today it is the text that is the # 1 promotion tool. Ultimately, the goal of attracting potential customers to the pages of your resource is to competently demonstrate and offer your products or services. Even advertising will not be able to do this more effectively than a well-written text.
In addition, quality articles create a positive image for the company.
Unique articles allow you to simultaneously solve two main business tasks:
- promotion of services or goods;
- website promotion, through which they are offered to buyers.
In addition to quality, other requirements are imposed on the unique texts used for promotion. They should be informative, interesting, with well-written thematic links and (or) keywords. Still, the most important parameter for articles is uniqueness - that is, the novelty of the material from the point of view of search engines (the text has not been previously published on the Internet).
How to create unique articles for a website
The topics for writing articles can be very different. The main thing is that the material should be of interest to readers, and also correspond to the general theme of the site on which it is planned to be posted. The heading should reflect the main idea of the text. It should be intriguing enough to make users want to read the entire article.
The text should be competent, structured, consistent in the same style. Articles for the site should be written in an understandable and fairly simple language, not overloaded with elaborate phrases and complex phrases.
