On the well-known video hosting YouTube, Internet users upload about 200,000 videos daily. In order to single out your own work from this mass and increase the number of its views, you will need to know the main factors that affect the video rating.
In order to make video material “uploaded” on YouTube popular and increase the number of its views and audience of subscribers, you will need to know a number of marketing techniques that affect both external and internal video ranking factors.
Internal factors
The key to engaging your audience is creating compelling video titles, tagging, and thumbnail previews. When tagging and describing a video, it is recommended to focus on the most popular search queries. Tagging the file with relevant keywords will allow the video to rank higher in the search results for a YouTube user.
The description text should be literate, not copy other people's descriptions, provide ease of perception. It is strongly discouraged to use keywords that do not correspond to the content of the video content. The title of the video must correspond to its essence and contain at least one keyword inserted at the very beginning of the title.
The creation of an attractive custom thumbnail (preview) also contributes to an increase in popularity - for it you can take the most beautiful and enticing frame from the video material. If the video contains text, then it must include keywords - YouTube will use them when ranking the video.
External factors
One of the quickest ways to get a lot of video views is to create video replies and parodies. To do this, you need to select the most popular material on YouTube that has a large number of views, and create an original response or a parody of this video. Thus, you can ensure that your own video appears frequently in search queries. The user looking for the original source will be offered to view all the video answers on this topic.
Providing good quality video is subtle at first glance, but a very important factor affecting the number of views. Videos with poor sound quality, blurry, unclear video sequences are doomed to failure. In addition, it is not recommended to post too long materials - as a rule, videos longer than three to five minutes have the lowest number of views.
The increasing popularity of the video is facilitated by the placement of a link to it on social networks. If the author of the video has his own website or blog, the link to the videos must be present on their pages as well.
An analytical service provided by YouTube will help you get complete information about the audience watching the video, about the minute at which the viewing was stopped, etc. This data will help to identify weaknesses and work to improve the video.
