Advertising and the latest news is the best way to bring the latest information about new products and projects to the consumer. Banners and pop-up ads on websites cause more negative emotions from the user than the mailing list controlled by him, which can be customized to your taste by choosing the desired topics or addresses to receive. Mailing lists are technically easier to create and maintain than advertising sites.
Instructions
Step 1
Use ready-made scripts for work that will help you generate the necessary text, structure and design of future mailing letters. The script allows you to create a basic layout, add text and place hyperlinks. They are installed on a special mail server, the creation and support of which consists in purchasing from one of the hosting providers a dedicated server with support for executing scripts and installing special software on the server. The use of the latter is intuitive, and the configuration is carried out using numerous prompts "in two clicks of the mouse".
Step 2
Try to use expressive and vivid expressions in the text of the newsletter to lure a potential buyer if the newsletter is about products. Newsletters will require the ability to create announcements and reflect the meaning of a particular event in one or two lines (headline). The newsletter (new users, portal events, etc.) should contain as much data as possible, such as news, changes, new functions, etc.
Step 3
Send mailings regularly, without interruption for the holidays: on such days, on the contrary, the activity of mailings should increase. It is very good if letters arrive at a certain time - the user will know exactly when to open the mail client in order to receive new information.
Step 4
And don't forget - don't overdo it! An overloaded mailing list (for example, a page that does not fit on the screen) or too frequent (several letters in a row) can tire the subscriber, and he will refuse to mailing. However, it is very rarely worth sending letters; so, one or two times a day for a newsletter will be more than enough. Useful advice: the more often a user is on the portal, the more detailed and informative his mailing should be, so it is worth equipping the mail and web servers with systems that collect statistics about users.
