Most website owners think about its cost when selling to an interested person. But how to correctly determine the price for which they will be ready to buy?
Obvious factors affecting price formation
First of all, the cost of the site is influenced by its income. Depending on the source of income and the amount of cash payment for the month, the price formation coefficient is determined.
The most promising at the moment are sites with income from contextual advertising networks "Yandex" and Google. For them, the coefficient can reach 24. That is, people are ready to give the amount that the site will bring in 24 months with current income. The second in the ranking of sources of income are sites that pay for any services via SMS. For individual services, payback can reach 12-15 months, but usually no more than 8-10 months. The income from other ad networks, for example, teaser ones, is considered to be approximately at the same level of profitability.
Sites created to sell links have lost their value at the moment due to the release of a new Yandex algorithm, which will not take into account link promotion. At the moment, such sites are ready to buy in 6-10 months of payback.
The websites of companies, online stores and other similar resources may be of interest only to people working in the same field, because the cost is highly dependent on the specific proposal. Most of them agree to buy out competitors' sites.
Today there are enough investors on the Internet, they offer to sell them sites with certain parameters and topics. If your resource meets their needs, you can talk to a person and he will honestly say how much he is ready to offer. Basically, they don't try to haggle because there are enough others willing to buy a really worthwhile site. After listening to a few suggestions from them, you will be able to draw the correct conclusion about the price.
Additional factors that form the value of the site
The age of the domain and its writing can increase the cost of the site at times. Search engines treat a domain with an old registration date more leniently than young ones, which means that it is easier to promote it to increase traffic. For each year, you can add $ 5-10 to the cost. For the beauty of writing, meaningfulness and length, you can also get an excellent addition to the total cost of the site. In 2014, it is almost impossible to register a domain that is a popular word. The presence of visitors from social networks and bookmarks, as well as a promoted group is added to the price.
