Regular website updates allow users to constantly draw something useful for themselves on its pages. This in turn gives an incentive to visit them again. The regularity of receiving new material will teach people to also regularly visit such a punctual resource to read a new article, see new products, and get acquainted with new promotions. In order for the site to be systematically filled, it is useful to draw up an update schedule and strictly adhere to it.
Instructions
Step 1
Modifying large sites is very time consuming and difficult to complete without a schedule. It doesn't matter how the updates will take place: whether the owner himself installs them, whether he entrusts it to a hired specialist or an entire organization, the main thing is regularity.
Step 2
The lack of updates on the site for a long time will lead to the fact that search engines will consider the resource dead. On the other hand, too frequent refreshing of web pages moving in search results can knock out citation. Therefore, the most optimal update frequency is considered to be once every 2 weeks.
Step 3
Other important rules for updating are the content of the site and updating primarily those pages that are not in the top 100. The pages included in this top should interest you less. Their progress towards the top 10 in SERPs depends on the relevance, originality of the text and the link mass of the page.
Step 4
So, the site update schedule should be guided by the list of pages that are not included in the top 100. Depending on the number of such pages, update them one, two or three a day so that you can update all of them within a month. Such deliberation and measuredness in working with content is necessary so that the search engine perceives these actions as normal work with the site, and not as an optimizing fit of the content.
Step 5
Work not only with texts. Pay attention to the regular updating of the graphic elements of the site. Try to reduce the weight of your images to make it easier for users to load web pages. Saturate images and replacing texts with keywords. In order not to forget about graphic updates, write these actions in one of the paragraphs of your schedule. It is recommended to carry out major work with site graphics 1-2 times a year.
Step 6
When making changes to the site, keep your visitors in mind. If possible, do not change the location of the navigation buttons and section titles. Otherwise, your regular customers will no longer be able to find what they need. When doing large-scale graphics work, try not to overdo it or scare away users.
