Every webmaster who is engaged in the promotion and promotion of his site knows how important it is in the process of promoting a project on the Internet a competent interchange of links. Link exchange is beneficial for both you and your partners. So you not only get a profitable influx of traffic from them, but also provide them with a certain promotion thanks to the publication of their links on your site. There are certain rules for link exchange that must be taken into account for the most effective promotion of an Internet project.
Instructions
Step 1
The sites with which you exchange links should be accessible and not overloaded with information, among which it will be difficult for the visitor to find the right things. Think of link exchanges as an offer of your site to potential partners, not as an advertisement.
Step 2
When exchanging links, the site is automatically perceived as useful and recommended for visiting, and the main result of such an exchange is an increase in the site's citation index (TIC). Always exchange links only with those sites that in one way or another correspond to the theme of your site. High-quality thematic links are the key to the development of the site and increase its citation index.
Step 3
Make sure that the links are not framed in the form of a redirect or a script, as such links will not be perceived by search engines and site directories. Also, your links shouldn't be hidden nofollow or noindex options. The site on which the link is located must be in the index.
Step 4
Don't overdo it with the number of links - your site shouldn't have more than thirty affiliate links. From time to time, monitor whether the reciprocal postings of your links on partner sites are working correctly.
Step 5
If the links do not work for some reason, contact the webmaster of the partner site. Also, be sure to check to see if your link was placed on the main domain's homepage, not on the subdomain, and if the links to your site are direct.
Step 6
Try to work with proven and long-standing sites - their links are considered trusted and have a lot of weight for raising the TIC. Give preference to sites with a small number of outbound links - a return link to your site from such resources will be more significant than from a resource with a large number of outbound links. And of course, think over the anchor text of the future link - it must be composed correctly, and it must contain keywords and phrases for further identification of links by search engines.
