Optimization is a set of actions aimed at making a site attractive to search engines. To optimize the site, you must adhere to the rules, failure to follow which will lead to the unpopularity of the project
Instructions
Step 1
To optimize your site, fill it with unique and high-quality content. Do it regularly afterwards. This will determine how often search robots will visit you to index the materials presented on the site.
Step 2
Make the structure of the site as simple as possible, that is, make sure that any material can be reached in three clicks from the main page of the site. This will make it attractive to search engines and users.
Step 3
You should choose medium-sized text material, as both small and large articles are poorly indexed by search engines. Articles should be divided into paragraphs to make it easier for visitors to read them.
Step 4
You must write articles yourself or buy from content exchanges. Be sure to use keywords, make their density in the text about 4%. Form a page optimization for no more than 2-3 words or phrases.
Step 5
Start the placed text with a heading, which you put in tags. Use a keyword phrase or words in your title. Enclose subheadings in, etc. Highlight keywords in the text in bold - or use italics -. Pictures must go with the alt tag.
Step 6
Place links on the site so that the user can comfortably navigate through your resource. Make pages of the same subject linked by links.
Step 7
Use the so-called "anchor text". Make links with the content of keywords that characterize the final page.
Step 8
Make links that will be right in the text. Such a link system is preferred by search robots.
Step 9
Be sure to use the robots.txt program. With it, you can prohibit indexing of pages of clones of PS, and it will help to optimize the site faster.
