Social media is one of the most effective marketing channels when used correctly. One option is to use content. What are the features of such a tool and what principles should be kept in mind when creating an advertising campaign?
Some statistics
It took radio technology over 38 years to attract fifty million people, TV 13 years, and Facebook did it in almost a year. Now it is Russia that holds the primacy in the use of social networks, so the growth of those people who come to social networks not for the sake of talking, but for doing business and obtaining information is logical.
Content and three principles of its performance
Any SMM specialist will be able to confirm that without good, attractive content, any other promotion method will be either ineffective or even useless.
Quality content has three main principles:
1. Uniqueness. Good information is relevant, interesting and, importantly, unique. Copying someone else's material is not the best option. The exception is cross-posting between the company's website and social networks;
2. Regularity. Posts and content should appear not once a week, but every two to three days, and without long pauses. It is important to adhere to the frequency of publishing content, regardless of the number of views and subscribers.
3. Virality. Every posted post should be bright and memorable. These can be both really bright, catchy posts, and posts, as they say, on the topic of the day.
Crossposting is the process of posting the same posts on different Internet resources. At the same time, depending on the choice of the user creating the marketing campaign, cross-posting can be automatic, semi-automatic and manual. This method is used for image, improvement of PR indicators, TIC, as well as for link mass and traffic.
Features of content in some social networks
Facebook is not the kind of social network that everyone needs. Most often it is used by programmers, marketers and all those who have knowledge in the field of IT technologies. Such people are not confused by the complexity of the interface. Most Facebook users use this social network through their phone, so it is recommended to use 800x600 pictures in posts.
In contact with
VKontakte is the most widespread network on the territory of the Russian Internet. More than 200 million people “live” in it. In general, VKontakte people are a little younger, and among their interests are most often entertainment. Therefore, people on VK do not particularly like content in which there is a lot of text. The optimal length is no more than 500-1000 characters.
The most popular photo hosting in Russia is Instagram. In this social network, it is important to find your own style and use it, and you can use any kind of filters and treatments, if it's worth it. Another thing is important - objects should be located on 2/3 of the display, which will make the picture more attractive.
