You can make money on Instagram by developing, for example, publics and ad networks. Publics are thematic accounts with a certain contingent: entertainment, informational or educational. They act as advertising platforms for placement, as they usually have a fairly large audience of subscribers. Types of publics: thematic, educational and urban.
Thematic publics are dedicated to one topic. Thematic publics can be divided into general ones, which use a theme that unites a fairly wide audience. For example, humor. Also, on specialized ones, they broadcast content on a narrower topic. For example, beauty, sports, that is, the target audience is determined more accurately. And on catalogs, they contain information specifically about goods and stores.
City publics are divided into photopublics, where photos from the life of the city, both own and residents of the city, are used as content; and also appear in the form of a city billboard, where information is published with announcements of interesting events in the city.
Educational publics are an Instagram trend. Here information on the study of a certain topic is published as content.
What do you need to do to make money on advertising platforms?
- Make one or more Instagram accounts.
- Fill them with content and gain subscribers.
- Post advertising materials directly or through exchanges.
Several public pages form an advertising network. How much can you earn on public? For example, you have an account with 100,000 subscribers, one post costs RUB 1,500, 1 story costs RUB 500, 1 advertising post per day, and three stories per day = RUB 90,000 per month. You can also make money on Instagram by becoming a blogger or opinion leader, that is, an expert. Audience trust is a blogger's main asset.
Types of bloggers by mass: celebrities, models, experts, "fitons", mothers, beauties, animals / characters, house 2.
Celebrities are people we know from cinema, theater, show business, sports. Experts are specialists in a particular niche (each of you can become on your own business topic). "Fitonyashi" - those who are seriously keen on a healthy lifestyle and follow their figure. "Moms" represent one of the largest and most active groups of bloggers on Instagram. You don't have to expect anything from beauties except for beautiful selfies, while this topic is still relevant, but not so much.
How to make money on a personal blog?
- You can earn by placing advertisements on other pages;
- You can make money by attracting customers to your business through the person of the owner. That is, trust in the business is enhanced through the identity of the owner. Instagram gives the feeling that you know the owner almost personally, then the company becomes more real and more human;
- You can monetize your blog by building your personal brand name. By developing a personal brand, you can collect entire events. Or, by developing a personal brand, you can publish books, as the famous blogger Mila Levchuk does. In general, having an Instagram account and an army of fans, you can monetize absolutely everything.
What needs to be done to develop a blogger or expert account?
- Create a personal account.
- Post information about your life there so that it would be interesting to subscribers.
- It is possible to place sponsored posts.
Maintaining commercial accounts as an SMM specialist. How to start your career in this?
- Learn to promote on Instagram,
- Find clients to maintain accounts, - Enter accounts on a permanent basis.
Content promotion of one account costs 30,000 rubles per month. Costs: continuous training and time. It is better to be a multi-armed, many-legged, who knows how to: write bright texts, edit and select photos, shoot videos, understand traffic and be able to communicate with a large number of people.
Creation of services and software for Instagram
For example, Instagram lead generation services or Instagram mobile apps with simple functionality. What do you need to make money on this?
- Come up with an idea that people need.
- Create a development team.
- Launch the service and promote it.
How much can you earn? One download of the application = 300 rubles.
Content production to order
Photo content for social networks or videos, as well as production or stylization of shootings for various Instagram. For example, a food stylist, designer. Development of a commercial account.
Create and properly design an Instagram account. Post informational and selling content. Launch traffic and build a subscription base. Work with a subscriber base, involve them in communication.
The volume of sales can range from 10 to 100 percent.
How to tell if your niche is working?
Go to the Instagram search, type in your keyword and you will see that if there are competitors, it means that the market is active, and if there are no competitors, then you can create the market yourself. Since Instagram residents are getting acquainted with new products with great interest. Even if you work with b2c (retail clients) or b2b (buyers are representatives of companies), or even b2g (representatives of the public sector), it doesn't matter. After all, the owner, manager, buyer is a simple person, and every person today has accounts in social networks.
What's a wholesaler to do on Instagram?
Create a retail account and develop this additional direction. Use your account to boost your brand and brand awareness. Develop a personal brand. Become an expert in your niche. Create a business card page with contacts and redirect traffic to the site. Search for your customer using targeted advertising. For example, launch a target based on your own lead base or a similar audience.
