Website promotion, no matter how much time, effort and money is spent on it, may be ineffective. The problem lies in the filters that search engines impose. Their presence is not always obvious, so additional verification is required.
Websites located in the Russian Internet are more influenced by two search engines: Yandex (about 73% of the total market share) and Google (about 21%). It is the filters of these projects that make many SEO-optimizers and webmasters waste budgets and use exclusively white-label promotion methods.
Checking Yandex filters
The most common option is the AGS filter. This filter applies mainly to low-quality resources that use off-white promotion methods. As a rule, such projects do not bring any practical benefit to visitors and are used only for profit.
Yandex considers it expedient to exclude such projects from the index so that the results are better and more relevant. The filter is easily determined by the number of indexed pages. If it suddenly decreased to 1-5, then this filter was probably imposed on the site. The same can be said if the pages of the new site are not included in the index at all.
The second most popular is the ban. In this case, absolutely all pages are dropped from the index. You can check the presence of this filter using the web-master's panel. If the resource cannot be added in any way, then it is banned.
Also, now there is a new filter that lowers the position of the site that winds up behavioral factors. To check, you need to stop cheating (if any) or analyze user actions. If the number of bounces has dropped sharply, and each visitor views several pages, then they are probably trying to substitute you in the eyes of the PS.
Besides this, you can use another method. Enter a keyword and see where the site is. Then add "-any text" to the query. For example, "how to promote a dumplings site." The results will be displayed without taking into account behavioral factors. If in the second case the positions are noticeably better, then the filter is imposed.
The “drop in positions” filter is applied to resources that, according to Yandex, wind up the link. To check it, just copy a piece of unique text and paste it into the search bar. If the page is not in the first three positions, then the filter most likely takes place.
The last one is the affiliate filter. It is introduced when the search engine suspects that the resources belong to the same person. To check, it is enough to enter a keyword from the semantic core of both resources. If both of them are present in the search results, then there is no filter.
Google Filters Checker
The most popular filter from Google is the sandbox. Young projects do not come out on top in search engines because of the indexation period. This period can last from several months to a couple of days.
It all depends on the speed of development and progress of the project. You can check the presence of a filter using the items. If in Yandex the site is in the first place for low-frequency queries, and in Google somewhere in 30-40, then it is under the filter.
Also, domestic sites often fall under the Supplemental Results or "snot" filter. In this case, the pages of the site will not be included in the usual search results, but in the additional one. Accordingly, it will not be possible to achieve at least some results in promotion.
This filter most often includes sites with template design and non-unique text. To check, just enter in the search box "site: https://yoursite.ru/&" and compare the number of pages found with their total number on the site.
The Florida filter is applied to over-optimized assets. For example, if the pages have a large number of keys and "nausea". The main feature of this filter is a sharp decline in positions. Unfortunately, there is no other way to check it.
For the same reason, a more malicious filter - "minus thirty" can be applied. It was named in honor of the fact that all site positions fall by 20-40 points. Google says there is no way to get out of this filter. In addition, after a while, the site may be banned altogether.
