Crossposting is a method of adding the same article, link or topic from your site to other resources: to social networks, sites, services. This can be done either manually or automatically using plugins. The main goal of cross-posting is to attract new visitors to the site through building up the link mass, as well as strengthening its image in the bulgosphere.
Modern, competent and well-built cross-posting is a highly effective and powerful method of promoting a website or blog. It is available to almost everyone - many sites allow those who wish to create their own blogs and diaries absolutely free of charge, transfer other blogs and news feeds to them. However, full content transfer is just duplication. And duplication can lead to the fact that search engines will confuse the original source with its copy, which, in turn, will negatively affect the promoted site or blog.
That is why competent cross-posting implies partial copying of articles. Moreover, the professional use of this method forces the owners of web resources to write unique announcements for each case of cross-posting. Another method also helps to avoid duplicating your own content. After the primary source gets to your site, they start cross-posting it only after 1-2 weeks, first manually, and automatically through the copied material. A combination of both of these techniques can, by the way, attract new visitors to old articles. To do this, write to them fresh unique announcements and add them to social networks and services.
One of the important points of using cross-posting is security. Search engine filters fight this promotion tool. So a publication with RSS is indexed much faster than the original source, which leads to the obliteration of the latter from the index. Therefore, imported articles are edited, manually prohibited from indexing through the settings, and the cross-posting process itself is divided into several parts.
Many novice web resource owners who have created them for commercial purposes highly value cross-posting as an absolutely free method of promotion, although it takes some time. But, on the other hand, the results from its use are comparable only to paid funds. It is due to its freeness and efficiency that cross-posting has recently been actively studied by novice bloggers and webmasters.
