Seoshnik, or SEO-optimizer refers to the category of professionals working to improve the position of sites in the search engine results. That is, an SEO specialist is engaged in website promotion.
Seoshnik is a slang word used in professional circles for SEO specialists. The abbreviation SEO (English search engine optimization) is translated into Russian as “search engine optimization”.
What is the responsibility of an SEO specialist
One of the main tasks of SEO is to raise the position of the site in the search engine results. Therefore, the complex of work on search engine optimization includes the analysis of competitors' sites, improving the functionality of the promoted Internet resource, optimizing the internal structure of the site, selecting keywords (compiling a semantic core), searching for sites for buying links.
The expert is engaged in complex analytical work, and the scope of his duties can constantly expand. After all, the algorithms of the search engines are changing and improving. The SEO specialist must be prepared for the fact that he needs to constantly study new strategies and principles of promotion.
Also, the SEO's responsibilities include cooperation with copywriters. He must be able to draw up a technical task for them and make sure that the content on the site meets the latest SEO requirements (uniqueness, relevance, text volume and structure).
A specialist in the field of website promotion must have an analytical mindset. As for theoretical knowledge, he should be familiar not only with Internet technologies related to the principles of the functioning of search engines, but also with the basics of marketing, the rules of html layout, W3C standards, and the specifics of configuring various web servers.
The main directions of search engine optimization
SEO optimization involves working with internal and external factors. Internal optimization includes everything that is directly related to the structure, design and content of the site. This is work on creating convenient navigation on the site, developing interface elements and other details that improve usability (convenience for users).
External optimization is working with external factors that affect the position of the site. This includes running advertising campaigns, registering with search engine directories, attracting new visitors to the site in order to improve behavioral factors, buying links, posting press releases, news, feature articles and banners on other Internet resources. Thus, the competent organization of advertising campaigns also belongs to the methods of external optimization.
