Almost any Internet resource is interested in increasing traffic. To create a stable flow of unique visitors, it is necessary to apply comprehensive measures to increase the resource's recognition, as well as work on the content.
It is necessary
- - analysis of the target audience of the site
- - a form of subscription to updates for single visitors.
Instructions
Step 1
Analyze the target audience of the resource. Compare the results with the content posted on the site. Low traffic may be due to the fact that the offered information is uninteresting or irrelevant for the target audience. The analysis should be based on the topics of publications that were most often viewed over a certain period, as well as information that a smaller number of people are interested in.
Step 2
Find partners for the site. If the resource has a commercial focus, then clients can act in this capacity. News agencies often practice partnerships with peer companies. In this case, not only the exchange of banners takes place, but also the publication of each other's news, which also increases the attendance and content of the resources. Non-profit sites will be able to find partners from among the companies with which they have worked. Banners should be exchanged with as many partners as possible.
Step 3
Explore the possibilities of SEO and apply this science to popularize your resource. It should be noted that the specifics of this activity are not simple, as it seems at first glance. This is why SEO analysts charge a relatively high price tag for their services. Go back to the analysis of the target audience, but this time it needs to be done in more detail. Also study all the most popular queries for the last period of all search engines.
Step 4
Make a list of key phrases based on the information received. They can be included in the texts of publications or displayed in the form of tags.
Step 5
Create terms of reference for contractors based on the analysis of search queries. As a result, copywriters and bloggers should receive a set of key phrases with requirements for their inclusion. Search engines will rely on these phrases when performing a query. At the same time, a similar task should be received by bloggers who will be involved in the popularization of the resource outside of it. It is worth noting that the site owner will find it extremely inconvenient to combine all these roles: SEO analyst, system administrator, copywriter and blogger, since performing these functions requires not only time, but also certain skills.
Step 6
Use the services of specialized enterprises and private workers engaged in SEO analysis and website promotion if your independent attempts did not lead to the desired result. Typically, such services are provided by a team of employees, including: SEO analysts, copywriters and bloggers. The CEO-analyst prescribes the terms of reference for the performers, choosing the project development strategy. The work of a professional team takes from several days to several months. The first results of the work will be visible already a month after the indexing of updates.
