Through social networks, you can not only communicate, get useful information, study, advertise goods and services, but also earn money. There are several main ways to make money on Facebook. Let's consider them in descending order of complexity and value of possible monetary reward.
Features of Facebook for making money
The social network "Facebook" has some features that affect the ways and level of earnings of certain entrepreneurial persons. All social networks differ in terms of the characteristics of the target audience, ways of making money, as well as the purchasing power of account holders. Due to the fact that Facebook is the leader among social media, in the world and the number of its users tends to 2 billion, it is not so popular among compatriots of the Russian Federation and the CIS countries (it takes the third place).
Therefore, you should not place high material expectations on the level of earnings in it, since most of the Russian-speaking population is not registered in this network, and the rest is not willing to spend money on goods or services and, as a result, on their advertising. Therefore, this social media is more often used to generate additional income, attract customers - including from a foreign audience - or promote a personal page (website), thematic or business group.
Target audience of the site
The portrait of a medium-static Facebook user looks like this:
- man / woman from 25 to 45 years old with higher education and an active lifestyle;
- is a businessman / freelancer or works in a good company and lives in a major city / capital;
- is interested in politics, business, IT-sphere and makes contacts on the Facebook network.
Therefore, when planning activities in this social network, it should be borne in mind that it has higher rates for promotion and advertising, and the level of motivation for making sales from the above actions is lower than for growth and strengthening of reputation.
Ways to make money on Facebook
You can get additional income on the Zuckerberg social network not only through likes, reposts and paid comments, but also through advertising, selling promoted groups, administering groups and selling goods. The data on the methods of earning and their expression in possible monetary equivalent are presented below.
Opportunities for generating income through a social network:
- Attracting third-party traffic to a personal resource and placing advertisements for a wide range of amounts.
- Selling goods in online stores on facebook from 10 thousand rubles per month.
- SMM promotion: a) filling the group with author's content 3-15 thousand rubles per month; b) filling the pages with completely copied material up to 1.5 thousand rubles per month.
- Earnings on communities from 1 thousand rubles per month
- Activity in social networks (reposts, likes, joining groups) up to 50 rubles per day from one account
Earning money on Facebook can be obtained by promoting products of MLM companies as follows:
- inform potential customers about promotions and bonuses;
- provide additional information on the product and its use;
- conduct master classes on building a personal business structure, and so on.
Let's dwell on some types of work on Facebook in more detail.
Sale of promoted groups
Making money on Facebook in a community or on your page is a profitable but slow endeavor. That is, you can make money like this if everything is done correctly and only after 3-6 months after creation.
The procedure in this case is as follows:
- A thematic group opens. An interesting topic is chosen and the content of competitors is studied. The easiest way to write articles is about your hobbies.
- The page is filled with articles. For a start, 20-50 posts will be enough, and then you can add information at different intervals (from several news per day to one exciting and useful article per week).
- Page promotion and a set of active subscribers. The statistics are such that the more subscribers, the higher the cost of placing advertisements.
- Custom advertising posts are published, for which the group owner receives a reward from all kinds of affiliate programs or direct advertisers. The benefits of such ads for third-party organizations appear when there are 10 to 15 thousand active subscribers in the group. And the cost of one such post can vary from several hundred rubles to several thousand, as, for example, Artemy Lebedev makes money on advertisements.
The process of creating and promoting your own fan pages or groups is a laborious task, so there is almost always a demand for the purchase of a ready-made group. For example, a few years ago, for a community with content and 50 thousand subscribers, they could pay 80-120 thousand rubles, and even earlier, pages were estimated at 4-5 rubles for one subscriber.
The value in the promoted groups is:
- number of subscribers available. The more there are, the higher the price for each of them.
- countries of residence of the group's active audience. Each georegion can earn money in different ways from advertising. So, in Kazakhstan and the Caucasus countries, the prices for ads are lower than in Russia, the Baltic countries and Ukraine, and in Europe and the US advertisers are "the most generous."
Placement of video ads
On the Internet, work on Facebook can also include uploading videos paid for by special services to the page. Viboom.com, seedr.ru and videoseed.ru are ready to pay for video placement. The number of videos on them is very limited, so this type of earnings can only be considered as additional to the existing sources of income.
Publishing someone else's links
When a group of one recruits 100 thousand subscribers, it becomes "interesting" for owners of groups and fan pages with fewer visitors. Therefore, they can communicate their desire to place their post, article or announcement in such a group. In this case, the income from publications can go up to 4000-5000 rubles per item.
In addition, there are special services that post posts with links to an existing resource for a separate fee. Income will go for the number of clicks on the placed ad or clicks on the link. But such partner sites have a number of conditions for the resource, for example, the number of subscribers must exceed 50 thousand people, then the Contentmoney service will deduct 75% from the post from earnings on Adsense.
Driving traffic to your website
Having your own resource with content, you can increase the traffic of its visitors by uploading articles with links to your personal site on Facebook. The more interesting the article, the news, the more users will follow the link to the publisher's website and view teasers, contextual advertising, services, and so on. Most of the traffic from fishki.net and adme.com is generated this way.
In addition, Facebook came up with the idea of monitoring instant articles. The latter include posts from a personal information site, which are uploaded to the feed of a social network, and do not entail a switch to a resource source. Instant articles also generate large cash revenues for viewing ads in content. It is important to remember that such ads only work in branded applications for IOS or Android.
Video monetization
About 100 million hours of video content is viewed on Facebook every day. Therefore, Mark Zuckenberg recently shared his ambitious plans to squeeze the video hosting Youtube.com from the leading position. And advertisers have simplified the procedure for monetizing videos uploaded to the social network by users: it was decided to insert them into video ads lasting 90 seconds, and donate 55% of the profits from it to the authors. Given the testing period of this process, the competition on Facebook will be lower than on Youtube, which will allow video bloggers to expand the scope of their activities without much difficulty.
Community administration
Without investing in creating a website and your own groups, you can earn money by administering hiring groups or increasing brand awareness and promoting a service or product as an SMM specialist. In both cases, the maintenance of one group can take an average of 2 to 4 hours, and the income level can range from 3,000 to 12,000. Moreover, the amount for administration is limited only by the capabilities of a specialist.
Administration fee consists of:
- Employment: searching for interesting articles, rewriting them and filling the site and social group (pictures, links from the resource, thematic videos). As well as moderation of the activity of subscribers and the implementation of additional tasks.
- The number of articles posted per day.
- The volume of rewriting, copy-pasting, copyrighting.
The difference between the result of the work of an administrator and an SMM specialist is that the second is paid for effectively advertising and converting subscribers into customers, and not only for attracting them and placing funny pictures on the page of the business group.
Possible difficulties
Due to the preference of users of the CIS countries and Russia of the social network vk.com, on Facebook you can work only with a foreign audience, and this will require knowledge of at least English at a high level. Facebook can become an additional source of income and an effective channel for attracting customers and subscribers. And advertising in a personal group or fan page should not be abused, as this can provoke a massive outflow of loyal page visitors.
