Anyone who has his own Internet resource or is thinking about creating one should understand that the World Wide Web has many similar blogs and sites. To get your share of visitors, readers, buyers, you need to stand out from the crowd of similar sites. After all, by typing in a query of interest in a search engine, the user, as a rule, visits the resources located on the first page of the results found. If your site is in the top lines of the search engine, then you will have more visitors, and as a result - more income from the site.
It is necessary
- - personal website / blog;
- - knowledge of HTML;
- - unique content;
- - access to the Internet.
Instructions
Step 1
In the Russian market, the popularity of such a search engine as Yandex is the most significant. Therefore, it is he who is the priority in website promotion. Yandex has a number of features, indicators for which the selection of the best sites for users is made. The first thing to pay attention to is the age of the domain on which your Internet resource is registered. The younger your site is, the more difficult it is for it to get out in the first lines of the TOP 10. If you do not have a site yet, and you decide to first prepare all the content, and then register the resource, then for a start it is better to register your site / blog / store. and only then fill it with quality content, links and products. In this case, from an earlier time, your Internet resource will start an age countdown, and the trust of search robots will grow faster.
Step 2
Depending on the topic of the site, you should select the key queries by which users can find your resource. Unlike the Google search engine, which loves direct occurrences of key phrases, Yandex selects results both with the exact occurrence of the keys, and randomly. Therefore, filling the landing pages of the site, you can more extensively and freely approach the entry of key queries. To determine which keys will help you get into the top ten sites, it is best to turn to the Yandex Wordstat service, which determines the popularity of the search for a particular phrase. The higher the indicator, the more often people search for this information by typing in this request.
Step 3
The specifics of the selection of Yandex filters is such that more importance is attached to articles with a certain semantic highlighting, which is done using SEO tools such as tags. Highlighting headers must be done using the "h1" tag, the "h2" subheading. Key queries also need to be highlighted using the strong or em tag. It is not worth highlighting every occurrence of the query in the text, it may look unnatural in the eyes of a search robot and will lower your rankings. To reduce the nausea of content, queries should be highlighted only in places with a certain semantic load.
Step 4
Promotion using external and internal links. The most relevant for Yandex search engine is linking with other trust sites of similar subjects. A trust site is a site that has earned trust in the eyes of a search engine. Also, by buying space for placing links to your site on third-party sites, the TCI (thematic citation index) of which is at least 10, within a certain period of time brings an increase in the TOP. Internal links - links from one page of the site to another, which contains information that may be useful on this topic for the user. Sites with internal and external links are welcomed by Yandex, but the main thing is not to overdo it. Because too many referring resources to your site can, on the contrary, lower your rankings.
