Search engine promotion in Yandex is today one of the main expenses of the owners of websites of companies that advertise and sell their products over the Internet. In order to receive significant traffic, you need to bring the resource to the first SERP positions for queries of interest. For high-frequency, highly competitive queries, this is a daunting task. However, in the regional search results, the competition is lower and if you link the site to the region, you can reduce the budget for promotion tenfold.
It is necessary
- - browser;
- - Internet connection;
- - the ability to edit and add information to the site.
Instructions
Step 1
Make geographic focus on the site's subject matter. Add thematic content or rework part of the existing one so that the semantic core of the resource is enriched with geo-dependent queries. Use search engine statistics services to compile lists of queries that can complement the semantic core. For example, wordstat.yandex.ru.
Step 2
Replenish the external link mass of the site with links with geo-anchors. Purchase links from specialized exchanges. Anchor lists, according to which the purchase will be made, must clearly indicate the regional binding (preferably, with an accuracy to the city).
Step 3
Add your firm's contact page to your site, if possible. Contact information should include a telephone number with a city code, as well as a full address with city name and postal code. It is advisable to indicate the location of the firm's office on Yandex maps and embed a fragment of an interactive map on this page.
Step 4
Specify the site region in the Yandex. Webmaster panel. Register in this service if you have not created an account there yet. Add the site to the panel and confirm the rights to manage it using one of the methods described in the service documentation. Click on the link with the site's domain name on the main page of the service. Expand the Site Geography section of the side menu. Click on the "Site Region" link. Set the region of the resource by filling out the form on the page and clicking the "Install" button. In this case, in the "URL" field, enter the address of the page with the contacts of the company, which was added in the third step.
Step 5
Try adding the site to one of the regional sections of the Yandex directory. If the site is skipped, the region can be designated as the catalog editor. If you have free funds, apply for a paid addition. The site must be of high quality and contain up-to-date information, otherwise the application will be rejected. You can apply for a free addition, but there are no guarantees regarding the timing of its consideration.
Step 6
Run a small campaign in the Yandex. Direct contextual advertising system. Register in the system. Add a site and specify its region. Top up your account with the minimum amount. Create a campaign with a very narrow targeting based on the user's geographic location. Set a minimum CPC for your ad. The Yandex. Direct moderator can also link a site to a region.
