The presence of sites that link to a specific resource is the most important factor in the successful promotion of a site in search engines. The more quality backlinks you have, the higher your ranking. Tracking quality links is very important for SEOs and owners of Internet resources.
Links to the site are called backlinks, backlinks or incoming, and referring sites are donor sites. Their presence is the most important factor in promoting a resource. The owners are interested in increasing the link mass, as this affects the profitable positions in the search engine results. The more such links, the higher the authority. Sites that are in the TOP of the search results, that is, in the top ten, have a large number of visitors. More visitors - more income from the site.
Tracking links to your resource
Having an account in the main search engines Google and Yandex, it is easy to track and analyze backlinks to your resource using services for webmasters. In Yandex, this is Webmaster, in Google - Tools for Webmasters.
In addition, Yandex has Yandex metric. A service that gives a complete picture of the site's life, including the presence of backlinks and their targeted analysis.
On the general information tab of the Yandex webmaster, there is a line about external links to the site. The external links diagram allows you to download the document for a detailed study of the linking resources. This allows you to track the presence of purchased links and links of natural origin, as well as the quality of the link mass.
On the service of tools for webmasters Google, a list of all links that Google takes into account and their detailing on one page will open, which is very convenient visually.
Since Webmaster Yandex and Webmaster Google only show the presence of those links that each of them takes into account, many other analytic resources have been created. With their help, you can track all the links that lead to the site. At the same time, you can track both the resources of competitors and your own.
For a site to have a lot of high-quality backlinks, it needs to contain interesting content, keep visitors on its pages, make them come back again and again, link to articles and recommend it to other Internet users.
This is the ideal. In practice, websites are often promoted by purchasing backlinks.
In one and the other case, it is necessary to monitor not only the availability, but also the quality of donors. Search engines only take into account links from sites with similar or similar topics. Such links carry weight. All others can significantly damage the resource.
Backlink control services for all sites
The web resources linkpad.ru (formerly Solomono.ru), megaindex.ru, RDS, alexa.com, pr-cy.ru, dinews.ru and many others are considered authoritative and popular among optimizers. Both Russian-speaking and foreign.
The principle of finding links to them is approximately the same. The analyzer window contains the address of a site or several sites at once. From the set of results, the one that will show the presence of backlinks is selected. Not all analyzers have the opportunity to see everything in detail, so you will have to revise the resources that are worth using.
As a rule, analysis services, on which you can see backlinks to any resource, are based on link exchanges. Therefore, they are partially free, that is, they make it possible to analyze a certain number of sites based on a limited number of indicators. But there are also completely free, but no less detailed and convenient.
In addition, no analyzer gives an absolutely exact number of backlinks to a site. Therefore, it is important to go through them, analyze and select those resources, the results of which seem the most complete.
Despite the fact that Yandex announced a change in the principles for promoting sites to the TOP, and from now on, the most important factor is the behavior of visitors on the site, practice shows that a high citation index practically guarantees the first lines in the search results.
