When optimizing a website, it is important to know the competitiveness of the keywords for which it is planned to promote it. Requests are usually divided into low-frequency (LF), mid-frequency (MF) and high-frequency (HF). However, different requests have their own frequency ceiling, so in each case the competitiveness is calculated individually. It is also influenced by several other factors.
It is necessary
access to search engines
Instructions
Step 1
First, look at how many pages the search engine has returned in response to your query. This is the number of pages that the search engine has deemed relevant.
Step 2
The more main pages of sites are in the TOP, the higher the competitiveness of the request. Also see if the keyword appears frequently in page titles.
Step 3
Pay attention to the presence of advertisements in the search results (Yandex-Direct, Google-AdWords). The more requests, the higher the competitiveness.
Step 4
If you are interested in Yandex statistics, go to wordstat.yandex.ru. Enter the keyword that interests you and click "Match". You will see how many times this query was made in a month, as well as search queries related to it. Do the same in other search engines that interest you.
Step 5
Analyze the TOP of the search engine for this query. The more sites in the TOP for it, the higher the competition.
Step 6
Analyze the quality of optimization of sites on the pages of which the search word or phrase is found. The more sites have carried out high-quality optimization for a given request, the more competition you have. Accordingly, you will also need to optimize your articles.
Step 7
With high competition, active regional optimization is also underway. Those. the region of the request and the regions of the sites in the results are the same. For example, you enter a keyword in Omsk and see Omsk sites in the search results.
Step 8
Pay attention to the domains in the SERP. If the TOP has a lot of third-level domains located on free services for creating websites (ucoz.ru, narod.ru, etc.), most likely, the competition is not high. People who don't spend money on buying domains often don't pay attention to optimization either.
Step 9
See how many times the phrase "Found by link" appears in the search results. Such sites are located due to the presence of links to them and do not have keywords in the text of their pages. The more such sites, the lower the competition.
Step 10
In addition to the manual method of determining the competition, if you wish, also use special software, for example, Seopult.
