Links are one of the key links in site search engine optimization. For effective promotion, you need to know all the statistics. However, the analysis of links to a specific page is fraught with certain problems.
Instructions
Step 1
The analysis of links to a specific page is carried out, as a rule, using various programs or services. There is nothing complicated in the procedure itself: it is enough to enter the address of the desired page and the entire list of addresses containing the link (or almost all) will be provided to the user.
Step 2
However, not all programs and services can find absolutely all links. As a rule, they use search engine algorithms and simply forward the necessary data to the user. But there are also applications that use their own databases, as well as a collection of responses from several search engines.
Step 3
But the main problem lies precisely in the analysis of the situation. A naked list of pages with a link, in fact, does not give the user anything. How to check them for quality and subject matter? How do you calculate how valuable the links to a page are?
Step 4
The first method is quite simple - you need to manually visit all sites and analyze their content. As a rule, they look at the indicators of TCI, PR, site design, content quality, the number of links on the page, the location of the link and the anchor.
Step 5
TCI and PR are indicators of Yandex and Google search engines, respectively. The bigger they are, the better. Website design is a subjective indicator, but a high-quality design created for people can be easily distinguished from a website created for trivial profit. The number of links on the page - the fewer the better.
Step 6
The quality of the content is easy to determine by the presence of literacy, logical coherence and disclosure of the topic. If the link is located inside the article - that's good, if somewhere in the menu - it's also not bad, in the footer of the site - it's already worse. Anchor is the link text. It is desirable that it be thematic.
Step 7
The second way is to automate manual analysis. Most of the indicators will simply be displayed to you ready-made. The downside is that most of these programs are paid, and they are not cheap. In addition, their analysis is not always accurate; some pages have to be rechecked. However, if you are developing a large project, then you cannot do without automation.
Step 8
One of the most popular of these programs is Yazzle. In addition to checking backlinks, it also has a lot of other functionality. It shows the link address, anchor, site metrics, as well as the number of other links on the page (both internal and external).
Step 9
Another program is TrafficLinks. Its functionality is almost the same as that of Yazzle, except that it also shows the presence of the nofollow tag (closes the link from indexing by search engines), as well as closing links in the robot.txt file (also responsible for indexing).
