Relevance is the match between the page content and the search query. The more relevant the page, the more useful and understandable the information for the user is located on it. Search engines distinguish a number of indicators that characterize this match.
Relevance is determined by two factors: internal and external. Internal ones depend directly on the site. External links are thematic links that will lead you to the desired page. However, there are no ideal metrics. Depending on the competitiveness of the request and subject matter, they can differ significantly. Relevance is determined by analyzing these factors.
Content
The main component of a relevant page is text. How easy the page will be in the top of search engines directly depends on its quality and optimization. First of all, the text should answer the user's question. The more useful information a page contains, the more loyal search engines will be to it.
Next are the keywords. If a user is looking for information on the topic of online promotion, then the text should also contain words from this topic. It is best to use direct occurrences of the search query or its morphological forms. This will make it easier for search engines to determine the relevance of content.
The next indicator is readability. Surprisingly, search engines are paying attention to this too. The more different graphic elements there are, the better. Graphs, bulleted lists, pictures, videos, subheadings, bold, italic, underline, and quotes. Be sure to pay attention to all these funds, as they play an important role.
Other factors
In addition to the factors related to content, there are a number of others. The age of the site and its various metrics are also important. The older the resource is, the easier it is to promote it to the top. Search engines already trust the content on their page and consider them more relevant.
Unique design is also important. The search robot visits millions of resources and, of course, has long learned to recognize the same code. Therefore, if you are using a unique theme, then this will be a plus.
Also, the relevance is indirectly influenced by the TCI and PR indicators. The more sites link to a resource, the more reliable it is considered from the point of view of search engines. Hence the external relevance factor - the link mass of the page. The larger it is, the more useful the information it contains.
In addition to external links, internal links are taken into account. If the search robot sees that this information is relevant within the framework of other articles, then it increases its importance. In particular, Wikipedia is promoted with the help of powerful internal linking.
