The next step after the creation and development of the visited site is its monetization, which, as a rule, is carried out by placing ad units on the site.
Types of advertising on the site
In fact, there are two types of advertising on the site: teaser and contextual. Teaser ads are more descriptive and represent a picture with a small intriguing text. You regularly come across examples of such advertising on many sites, as a rule, it tells about ways to lose weight, strengthen potency or build muscle in a month. Advertisers are very dubious, so many users have a certain distrust of this type of advertising.
The second type of advertising available for placement on the site is contextual. It deservedly enjoys immense popularity due to the principle of its work - the subject of this ad is strictly tied to the subject of the site on which it is placed, and this is primarily a requirement from advertisers. Thus, advertising is shown to interested users, as a result of which the chances of converting a potential customer into a real customer increase dramatically compared to conventional advertising.
Requirements for the site - advertising platform
Most advertisers have fairly strict requirements for the sites on which they intend to place their ads. These requirements include high, from 300 unique visitors per day, attendance, of course, the absolute legality of the posted content, advertisers of contextual advertising do not cooperate with online casinos, torrent trackers and other dubious resources.
Contextual and teaser advertising systems
The two largest contextual advertising systems in Russia and the CIS are, of course, YAN and Google.adsense, the Yandex advertising network and the contextual advertising system on sites from Google, respectively. Payment in these systems is made for users' clicks on ads. Google's advertising network is wider, and the average cost per click is higher than that of other systems, but the threshold for withdrawing funds from the account ($ 100) is quite high, and it can take a long time between crediting funds and receiving direct cash. In YAN, the payment is slightly lower, however, the minimum amount for withdrawing funds is small and payments are made faster.
There are many more contextual advertising systems, such as the Begun system, SeoPult and many others.
As for teaser advertising systems, the most popular systems include adLabs, Teasernet, Bodyclick, as well as a number of specialized systems, for example, for automobile or women's sites.
