In the social network "VKontakte" every day a lot of communities of various orientations are created. They are created to achieve various goals. It can be communication, advertising, a platform for business development, and much more.
The main task after creating a group is its development, which involves attracting a large number of participants, filling with materials (texts, photos, videos, etc.), interacting with other communities of similar topics.
What is needed for a newly emerging young group to begin to gain strength?
Attraction of participants
The number of participants is one of the main indicators that indicates the success of the group.
Participants can be invited by sending invitations. This method is very slow and labor intensive. Not every subscriber will accept the invitation, and besides, initially, the inviter should have a large number of friends - to whom he will send invitations.
The group can be promoted through advertising posts in similar groups with greater reach. More advanced groups often practice similar promotions for a fee.
Reposting is also a good way to attract members. In this case, a group with a similar topic posts your group's post on its wall, and all its subscribers see the source of information - your group.
Cross-links are links to related groups that can attract the attention of subscribers. Most often they are used in groups with approximately the same coverage of participants, otherwise one group begins to simply advertise another without benefit for itself.
Group content
An equally important indicator of the success of a group is its content. If you make every possible attempt to attract new members, and the content of the group does not attract them, then the group will not gain new subscribers and, therefore, will not grow.
The group should attract attention, cling, make you linger.
Posts and messages should evoke emotions, not leave indifferent. Emotions can be both positive and negative.
Also, posts should evoke a sense of a person's belonging to something greater. For example, if a subscriber reads a post whose topic is close to him, he feels a community with this group of people and is more likely to start participating in the life of the community.
Post design should grab attention. The use of well-chosen images increases the overall appeal of the post.
Much depends on the leader who sets the tone in the group. The speed of the group's development depends on his energy, creativity, organizational skills and activity. It is necessary to subtly feel the mood of the group and respond to them in a timely manner.
Contests, sweepstakes, polls, voting draw attention to the group well.
So, for the competent development of the "VKontakte" group, it is necessary to adhere to a number of principles that will gradually achieve a higher level of the group's success. Group development is a long-term work that requires a sufficient amount of knowledge and effort.
