In the virtual space, quite real laws of the jungle operate. And this can be denied only to the detriment of your own profit, because the more people visit the resource, the higher the chances of getting an influx of customers. And in order to increase the number of visitors, it is necessary to come to grips with website promotion.
In most companies, when launching their own Internet resource, special attention is paid to design and content. And the funds for the implementation of the idea are sometimes spent serious. Indeed, a beautiful picture and content, built taking into account the psychology of potential consumers, is an important element for a targeted impact on page visitors. Yes, the psychological aspects of decision-making are equally successful in both offline and online space and allow you to achieve stable profit indicators. But all these techniques are not able to recoup the costs of creating the site itself, if you ignore the promotion.
Search engine promotion principles
According to rough estimates, about 90% of Internet users find the desired resource not without the help of search engines. In other words, if a person needs information about a specific product, for example, winter tires, then he goes to Yandex or Google (resources like Mail.ru are not very popular) and types his question in the search bar. Within a few seconds, a certain number of pages drop out, the information on which satisfies the search results. In this process, the length and popularity of the request, as well as the positions occupied by the sites, play an important role.
If you type one word "tires", and then do the same with "winter", then the results will be different. Thus, search terms differ by:
• high-frequency;
• mid-frequency;
• low frequency.
Depending on the focus of the site and the presence of special wishes, the methods of its promotion may be different. Articles are used as the main means. And this is quite natural: an empty listing of keywords will lead to the fact that the user, not finding the answer to his question, will simply close the page. On this basis, the direction of SEO, or search engine optimization, arose. The essence of the method is to fill the site with articles, the texts of which include search queries. And smart optimizers, for the sake of raising the rating, posted not just content, but literally stuffed with keywords, in which the distance between phrases was only 3-5 words. Backfill question: what is it like for an average user to read such an "SEO brew"?
But, as in the wild jungle, on the Internet you always need to be on the lookout: you cannot once promote a resource and calmly forget about it. Thus, the Yandex search engine decided to fight against would-be optimizers and launched a special filter that recognizes over-optimized texts. Even if one page is "over-spammed", the site's positions fall. You cannot protect yourself from the crawler program, because then you will have to prohibit indexing altogether. The introduction of new mechanisms brought about a kind of redistribution of the Internet space, as a result of which the so-called “texts for people” - the phenomenon of the Russian Internet - were in an advantageous position.
