There is no specific algorithm for website promotion. This is a field of activity that requires constant analysis and search for new methods. But some points concerning the beginning of movement in this direction remain unchanged.
It is necessary
- - website;
- - texts for filling the site;
- - a selection of key queries
Instructions
Step 1
Firstly, it is necessary to determine the goals of promoting your site in order to observe the results in the process of work and understand whether you are getting closer to completing the task or not. The goal may be simply the presence of a resource in a search engine or its finding in the TOP-10 for specific queries. It is possible that you do not need the site to appear on the first page of the search engine, but it is imperative to increase its traffic.
Step 2
Form a group of queries by which your site should be found by potential customers. For example, if the resource is dedicated to the rental of special equipment, then one of the queries may be the phrase “rent a crane” or “rent a trawl”.
Step 3
Check how relevant your chosen keywords are. To do this, you can use the wordstat.yandex.ru resource. Here you can see how many times a given word has been typed in a search engine per month, thus defining high-frequency and low-frequency queries. You can also analyze sites that are in the TOP-10 for a given keyword. Choose from them resources with open statistics on requests and see what other phrases are used to promote this site.
Step 4
Pay special attention to the content of the site. Pages with specific articles should be created for the base of the selected keywords. Texts cannot be copied from other resources, they must be unique. The main page needs to be optimized for high-frequency queries that reflect the main theme of the site. In addition to writing articles with keywords, fill in the code of each page in the fields "description" - the description of the article and "keywords" - keywords.
Step 5
Make an internal linking of the site. This is the placement of links to others on some pages of the site. The presence of internal anchors gives more weight to the pages and contributes to their better promotion.
Step 6
It is necessary that links to the promoted pages of the site are not only on the resource itself, but also on other sites. And the more such anchors there are, the better. For free posting of your links, you can use comments in other blogs, forums, announcements on social networks. You can purchase paid links on specialized exchanges. But do not abuse this method for a new site, it can contribute to the backlash of the search engine and lead to a ban on promotion.
