Anyone can create a website these days. Websites are visited by people, and the more visits the site has, the more popular it is. People go to sites through links from other sites, recommend sites to their friends, search sites in search engines. There is one feature that directly affects the popularity of a site: both people and search engines prefer sites with a pronounced topic. That is why a schoolboy who has recently heard about making money on the Internet and a seasoned businessman who wants to create a new Internet project thinks about how to choose a topic for the site.
Necessary
Any modern web browser
Instructions
Step 1
Make a list of possible topics. For this, use the analysis of the headings of the largest catalogs of sites (yaca.yandex.ru, dmoz.org). The list of topics will be presented in the form of a tree structure. Limit your choice of topics wisely. Choose topics up to the second or third nesting level. Do not include such directory sections as "forums" or "directories" in your rubricator.
Step 2
Minimize the list of topics. Remove from the list topics, the creation of a site within which it is difficult or unacceptable. If you intend to fill the site with your own hand, delete topics in which you do not have knowledge. If you intend to use freelance writers to create content, research the content market on relevant topics to determine if you are willing to buy content at the current prices. Explore the competition in each of the topics. Probably, website promotion in many of them will be very difficult. Remove such topics from the list.
Step 3
Highlight priority topics. Browse the list of possible site topics. Mark those of them, which will be the easiest to create a website and the most effective website promotion. Use knowledge about competition in various topics and the availability of information content in them.
Step 4
Choose a theme for the site. Among the selected topics, determine the one in which your site can successfully compete and generate the most income. It's no secret that the cost of a click in contextual advertising systems, the cost of placing banners, the cost of paid links differ by orders of magnitude for different topics. On the other hand, for sites of different topics, the number of possible target audience also differs by orders of magnitude. For example, humorous sites are visited by housewives and businessmen, and highly paid lawyers, the traffic of such sites can be very large, but the cost of a click in such a topic is minimal. Legal sites can have low traffic, but the cost of moving a user from them can reach several dollars. Analyze the data on possible site traffic using search engine query statistics services, for example, wordstat.yandex.ru. Analyze the data on the cost of placing contextual advertising in each topic using the data of the relevant systems, for example, direct.yandex.ru.
