Almost all firms have their own network sites, the state of which they closely monitor. However, not all companies have the funds to promote a particular project qualitatively. It is due to the fact that such processes are often carried out by the very same authors of the site, and there are many mistakes that can lead to not very good consequences.
The wrong choice of content is considered one of the first mistakes. Basically, almost all problems are related to content. Firstly, it can be a common mistake that the author overloads his site with content. Moreover, it does not matter to him whether it is of high quality or not, unique or stolen from someone. If for the author of the site the mass character of the content is first of all important, and not its content and quality, then this is the first sign that nothing will come of the promotion.
Secondly, in the texts posted on the site, you can often see key words. The so-called keys are not bad in themselves. However, if the content is oversaturated with them, then the site itself does not come out on top in search queries. In other words, by placing pivot words, the author hopes to attract a large flow of visitors. This is so, but only for the first few minutes, because it is almost impossible to read a text that consists only of keys.
Well, elementary laziness is considered the most common mistake. Yes, yes, it is she who can become that indicator of human labor that will ruin all activities aimed at promotion. As a rule, people who independently promote their project very quickly find the resource that can provide them with a constant influx of people. However, they forget that any source will sooner or later dry up. This means that the author of the project needs to constantly develop and look for new ways to attract an audience. They can be absolutely any, the main thing is that the creator of the site is interested in it.
Of course, beginners have plenty of mistakes. However, with a competent approach to promotion and a constant desire to develop, these problems can be easily eliminated.