You don't have to read marketing books to sell online. It is enough to know the basic principles of product sales and apply them in practice.
Instructions
Step 1
If the price set for the product is too high, the buyer will notice this and are unlikely to open this ad. A potential buyer will view dozens of similar and ads, and most often they will be sorted in ascending order of price. Then the ad will be at the end of the queue and there is a chance that it will not be noticed at all. Therefore, when setting a price, you need to choose the "golden mean". If you need to sell the product faster, set the price lower than that of your competitors. And also the price should not exceed 60-70% of the market value of a new item.
Step 2
You will have to significantly reduce the price if you are in a hurry to sell seasonal goods at the wrong time. And also, until the onset of the right time, it may not be purchased at all.
Step 3
When creating your profile, come up with a suitable and easy login. If you plan to sell products of the same type, you can include their name in your login. Be polite to your customers, and they will leave a positive review, which will raise the rating on the site. And the rating, in turn, will help make your sales more successful. If you have just started working on sites similar to ebay, you can buy something useful for yourself from other sellers and leave them positive feedback, as a result, the rating will also increase.
Step 4
A pleasant addition to the product will increase the value of the purchase in the eyes of the buyer. Marketers have long used the system of bonuses and promotions to sell a variety of products. Moreover, your product will look more preferable against the background of competitors. For example, when selling a computer, offer a nice mouse pad or USB hub as a gift.
Step 5
A too cheap price may raise the suspicion that the product is defective. Set the price slightly higher than the one for which you agree to sell the item and indicate in the ad that bargaining is possible. This phrase attracts people, and when bargaining, you can sell the product for the price you originally expected.
Step 6
Sellers sometimes have to send goods tens of kilometers away, and sometimes to another region. Before selling, immediately consider who will pay the costs and include this in your ad.
Step 7
If potential buyers ask you to postpone the product for a week / month, etc., do not agree to this. They have no responsibility to you, and they can easily change their minds, and you will refuse other customers and lose the benefit. If there is a buyer who is ready to buy an item at the present time, sell it.
Step 8
Come up with a catchy headline. Make your product description keyword-rich and short and concise. Try to think like a buyer, and include all the details and features of the item. Better not to use emoticons. If you still have a box, receipt, instructions - please report them in the description.
Step 9
Specify the correct product category when posting, or even several categories, so that the buyer can easily find your ad.
Step 10
Attach high-quality photos, they will increase the likelihood of a sale. If you can't get good pictures, then borrow them from the manufacturer's website. They will look better than blurry photos taken with an old cell phone.
Step 11
In order for the ad to be seen by as many people as possible, choose the evening time, and even better, place the product on the site on weekends. It is at this time that people most of all go to the Internet. It is best to avoid Friday evenings as people usually take a break from the work week during this time.
