Search engines use different algorithms to find data and today there are no other alternative means of finding information on the Internet. Each search engine has its own pros, cons and specialization, and therefore, when choosing a suitable search engine, you should be guided by key characteristics.
Pros of search engines
One of the most popular and demanded search engines in Russia today are the search engines Yandex and Google. Yandex initially used the developments of Google, but over time the company began to implement its own algorithms to find the information you need. Google is one of the most widely used search engines in the world.
Today, the company is using new methods for more accurate searches.
Yandex's advantage over other search engines on the Russian Internet is the ability to search for information by region. The program displays the results that are most relevant to the user according to their location. For example, upon the request “buy doors”, the user will receive offers that are relevant for his city in which he is located. Corresponding results for other cities and regions will be displayed on the last pages. A similar algorithm was eventually introduced to Google.
Another advantage of Yandex is the fast work of the support service. If there are any difficulties in the search, the user can contact the user support service and quickly get the desired answer.
Yandex and Google provide the search for the most accurate answer to a user's request thanks to the semantic core, which sorts the pages that match the request even on the same site. For example, if one Internet resource has several pages of information useful to the user, the search engine will display several results from this site.
disadvantages
The disadvantage of Yandex can be noted a large number of contextual advertising, which can distract the user from searching for the necessary information, cluttering the page with results that will not always be useful. The same trend is outlined in Google, Bing and Mail.ru.
The user needs to be able to distinguish the displayed relevant information from advertising.
Another inconvenience of search engines is the frequent mismatch of search results with the created query. To achieve a more accurate result, a person has to use additional search operators and apply their own techniques for converting phrases in such a way that the system displays more suitable data.
Due to the specifics of each search engine, it is possible to combine the use of several search engines at once. Due to Yandex's focus on the Russian user, the search engine is better at processing commercial requests and services available in a particular region. Google performs worse searches for information related to Russian companies, but it displays better results for information requests, which corresponds to its original specifics - Google was originally planned as an information service.
