What does a consumer need besides a unique selling proposition? Stylish packaging, high-quality content and interesting advertising presentation. It is on these three whales, referred to in one word as "content", that you can confidently sail in the sea of competition. How to attract a buyer on social media?
- Content value. For what and what is the benefit / benefit? It is with this question that each user approaches any trade proposal. And you need to answer it with every publication. To be as convincing as possible, to win the trust of potential buyers / clients is the right vector for business development.
- Answers on questions. Being original is, of course, commendable. But in business, it's more important to be relevant. You need to be on the same wavelength with consumers, be interested in what worries them. To search for key queries, you can use the wordstat.yandex.ru service
- Available language. Today there are many specialists who easily juggle terms in ordinary speech. But so that the history of the Tower of Babel does not repeat itself, it is better to “turn off the professor” when writing posts on social networks and communicate with users in an understandable language.
- Content and form. First marketing is still a priority. Let's say there is a video of poor quality, but carrying useful information. The latter is more important in this case. Therefore, it is better to modify the form than to ignore the content.
- Diversity. Content should include not only informational posts, but also videos, presentations, podcasts, and slidecasts. This increases user engagement.
- Form style. It is necessary so as not to get lost in the array of other accounts. Users need to recognize the brand. Therefore, you should adhere to certain colors, style of presentation of information, develop a logo, etc.
- Links to the company. Social media content is the interaction of a company with its audience. It is worth being unobtrusive in this, but precise. For example, use a corporate logo or links to the company's website where appropriate.
- Communication with the product. When creating content, it is very important to position yourself as a specialist in your field, but at the same time be addressed to users. After all, a business account is not an exhibition of achievements, but a "bait" for clients / buyers.
- Call to action. After a lucrative offer has been made, it is necessary to clearly and distinctly call users to take a specific action: come, buy, order, book, etc. Just don't ask for everything at once! So you can only frighten off the "goldfish".
